Terézia Rončáková – Communication Today https://communicationtoday.sk Media, marketing, communication Wed, 25 Jun 2025 10:05:28 +0000 en-GB hourly 1 https://wordpress.org/?v=6.8.3 https://communicationtoday.sk/wp-content/uploads/cropped-favicon-ct-32x32.png Terézia Rončáková – Communication Today https://communicationtoday.sk 32 32 The Media Framing of a Toxic Celebrity. How the Slovak Press Portrayed the Businessman Accused of Journalist’s Murder https://communicationtoday.sk/the-media-framing-of-a-toxic-celebrity-how-the-slovak-press-portrayed-the-businessman-accused-of-journalists-murder/ Thu, 23 Nov 2023 03:00:00 +0000 https://communicationtoday.sk/unlocking-generation-y-market-segmentation-via-lifestyle-insights-2/ ABSTRACT:
The term “celebrity” is neutral and designates people with both admirable and intimidating histories. The media tend to overlook the moral dimension of celebrities and frame them by their own rules. This study describes the media framing of a toxic celebrity in Slovakia: the controversial businessman Marián Kočner, currently on trial for ordering the murder of investigative journalist Ján Kuciak in 2018. Long before the killing, Kočner had become well-known to the broader public and appeared as exerting influence on political events. The authors have analysed media texts related to Kočner from 1998 to 2017 and identified 12 generalising frames which could be applied to frame any toxic celebrity. These frames have been aptly titled (Chichikov, mafioso, key player, toxic person, tycoon, Black Peter, Richman, spin doctor, Robin Hood, narcissist, showman, innovator), defined and related to the tonality of the texts (positive, negative, neutral) and to the timeline of Kočner’s media image. The study refers to the only gradually increasing negativity of his media framing along with the overall weak sensitivity of the media to his moral character and highlights the difference between serious and tabloid media, with the framing in the latter focused on luxury and gossip reporting.

KEY WORDS:
celebritisation, Marián Kočner, media framing, Slovak press, toxic celebrity

10. RONCAKOVA et al. – CT 2-2023Download

DOI: https://doi.org/10.34135/communicationtoday.2023.Vol.14.No.2.10

]]> The Relationship of Young Slovak Catholics to the Media https://communicationtoday.sk/the-relationship-of-young-slovak-catholics-to-the-media/ Fri, 06 Nov 2015 10:28:32 +0000 https://www.communicationtoday.sk/?p=1567 ABSTRACT:
The article discusses the relationship of young engaged Catholics in Slovakia to the various media outlets which they follow. It attempts to reveal which media outlets are considered to be inspiring and thought-provoking and how are they perceived and evaluated by their followers. The author draws from extensive research into the interpretation of Church news and current affairs within the community of young engaged Catholics; therefore, the findings related to media reception presented herein also include demographical and personality characteristics for individual audiences. The findings are also presented within the context of three specific Church-related news stories: the contentious removal of Róbert Bezák from his position as Archbishop of Trnava, the financial separation of the Church and state, and clerical celibacy. The underlying research was conducted using combined questionnaires, both quantitative and qualitative, on a sample of 339 suitable respondents. The research reveals that the most inspiring Slovak media outlet according to the young engaged Catholics is the secular weekly .týždeň, followed by the Catholic television channel Lux. The research has revealed a significant discrepancy between the opinions of the audiences of secular media and the audiences of official Church media: while the former are very critical of Church media, the latter seem to be more reluctant to turn to secular media.

KEY WORDS:
media, Catholics, Slovakia, Róbert Bezák, separation of Church and state, celibacy

05_Rončáková_CT-2-2015  Download

]]> Prístup katolíckych novín k politickému dianiu. Postoj a podnety angažovaných čitateľov https://communicationtoday.sk/pristup-katolickych-novin-k-politickemu-dianiu-postoj-a-podnety-angazovanych-citatelov/ Wed, 17 Dec 2014 17:32:49 +0000 https://www.communicationtoday.sk/?p=1367 The article continues in the research of presidential elections 2014 in the Church media. The author is asking, how the identified state is perceived by readers of the weekly Catholic news. This research problem is solved by the quantitative – qualitative questionnaire method oriented on active readers. The author analyses the results at two levels: firstly, the readers were asked to evaluate the election supplement; secondly, they evaluated general doing of the newspaper in connection with all election forms. She offers her conclusions related to attitudes of the readers dependent of their age, education, readers’ and electors’ activity. She also notes that the active readers who are more unsatisfied with the present state (concretely with the supplement and specifically with the approach to the elections) are mostly men, younger and more educated people, and city dwellers. These are calling for competent opinion genres (analyses and columns, including columns written by Church authorities) and for bigger courage, openness and directness of the editorial team. In the context of previous foreign and domestic researches, the author points out the existence of space for an opinion-making, socially active Church medium that is able to fully accept the concrete and unequivocal character of journalistic style of expression in order to attract the attention of younger members of potential audiences.

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]]> Political Affairs in the Catholic News. Attitudes and Impulses of Active Readers https://communicationtoday.sk/political-affairs-in-the-catholic-news-attitudes-and-impulses-of-active-readers/ Wed, 17 Dec 2014 17:30:57 +0000 https://www.communicationtoday.sk/?p=1364 The article continues in the research of presidential elections 2014 in the Church media. The author is asking, how the identified state is perceived by readers of the weekly Catholic news. This research problem is solved by the quantitative – qualitative questionnaire method oriented on active readers. The author analyses the results at two levels: firstly, the readers were asked to evaluate the election supplement; secondly, they evaluated general doing of the newspaper in connection with all election forms. She offers her conclusions related to attitudes of the readers dependent of their age, education, readers’ and electors’ activity. She also notes that the active readers who are more unsatisfied with the present state (concretely with the supplement and specifically with the approach to the elections) are mostly men, younger and more educated people, and city dwellers. These are calling for competent opinion genres (analyses and columns, including columns written by Church authorities) and for bigger courage, openness and directness of the editorial team. In the context of previous foreign and domestic researches, the author points out the existence of space for an opinion-making, socially active Church medium that is able to fully accept the concrete and unequivocal character of journalistic style of expression in order to attract the attention of younger members of potential audiences.

06_Rončáková_CT-2-2014  Download

]]> Strážny pes demokracie na retazi zisku https://communicationtoday.sk/strazny-pes-demokracie-na-retazi-zisku-2/ Wed, 26 Feb 2014 06:23:14 +0000 https://www.communicationtoday.sk/?p=904 The study deals with the fundamental function of journalism in its current view, with the commercial character of media institutions and with the internal motivation of their employees. All the three problems are solved in the view of the religious message behaviour in the media communication process. The author concludes that it is a fault to identify the function of journalism with the function to make money, because it mixes the mission of journalism with the mission of media institutions. But the commercial character of the media as the institutions is natural and has an important motivation role. Therefore, it is much easier to motivate the journalists in the commercial media than the journalists in the non-profit ones. The journalists active outside of the commercial scene must be “better” in their personal characteristics. As the religious communication is in the relation to the profit antagonistic to the media communication, the religious message is confronted here with difficult challenges.

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]]> Strážny pes demokracie na reťazi zisku https://communicationtoday.sk/strazny-pes-demokracie-na-retazi-zisku/ Wed, 26 Feb 2014 06:22:29 +0000 https://www.communicationtoday.sk/?p=902 The study deals with the fundamental function of journalism in its current view, with the commercial character of media institutions and with the internal motivation of their employees. All the three problems are solved in the view of the religious message behaviour in the media communication process. The author concludes that it is a fault to identify the function of journalism with the function to make money, because it mixes the mission of journalism with the mission of media institutions. But the commercial character of the media as the institutions is natural and has an important motivation role. Therefore, it is much easier to motivate the journalists in the commercial media than the journalists in the non-profit ones. The journalists active outside of the commercial scene must be “better” in their personal characteristics. As the religious communication is in the relation to the profit antagonistic to the media communication, the religious message is confronted here with difficult challenges.

10_Rončáková_CT-2-2010  Download

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