Juliána Mináriková – Communication Today https://communicationtoday.sk Media, marketing, communication Thu, 26 Jun 2025 13:16:17 +0000 en-GB hourly 1 https://wordpress.org/?v=6.8.3 https://communicationtoday.sk/wp-content/uploads/cropped-favicon-ct-32x32.png Juliána Mináriková – Communication Today https://communicationtoday.sk 32 32 Paid Subscriptions and Premium Content: Online News Publishers’ Monetisation Strategies https://communicationtoday.sk/paid-subscriptions-and-premiumcontent-online-news-publishers-monetisation-strategies/ Sun, 24 Apr 2022 12:51:41 +0000 https://communicationtoday.sk/?p=3909 ABSTRACT:
Online journalism is characterised by specific features that distinguish it from its predecessors. It is not only interactivity, timeliness and new elements that make it unique. The way in which digital media are funded is also interesting. While in print media it is customary to pay directly for a copy of a newspaper, the situation is different in the online space. News content is usually freely accessible and online advertising in the form of banner ads or PR pieces is present. However, funding the medium can be unprofitable in this model, which is why some publishers have chosen to hide their web content behind a paywall. Recipients must thus pay for news directly again – in the form of subscriptions. The aim of the study is to shed light on the issue of online media financing in order to explore different monetisation strategies and their efficiency in the era of COVID-19.

KEY WORDS:
funding, Internet, monetisation, online journalism, paywall

02. MATHIASOVA et al. – CT 1-2022Download
]]> Television News as an Information Source and Its Perception in Slovakia https://communicationtoday.sk/television-news-as-an-information-source-and-its-perception-in-slovakia/ Tue, 23 Apr 2019 09:24:19 +0000 https://www.communicationtoday.sk/?p=2802 ABSTRACT:
Television news reporting is one of the most significant information sources, through which the media audiences get acquainted with the current affairs related to all aspects of social life in order to understand them. The research study focuses on the issue of news perception and its interpretation by the recipients with emphasis put on acquiring new information. The theoretical outlines of the study reflect on specific demands and expectations of the society associated with TV news, as well as on today’s television audiences, the process of news perception and its determinants. The authors also offer results of their own research inquiry into television news reporting that aim to define the meaning of news in terms of everyday lives of its recipients, stressing out its information and educational function bound to social demands associated with media. This topic is also related to the recipients’ ability to ‘decode’ pieces of news and acquire the necessary information. The research was conducted by combining various research methods and tools – focus groups, standardised questionnaire surveys and a quantitative content analysis of selected news stories (in total 120 respondents were involved). The researchers used the selected research material consisting of news stories broadcast by Slovak commercial television station TV Markíza to examine the respondents’ ability to interpret news coverage with regard to its function as an information source.

KEY WORDS:
audience, credibility of TV newscast, decoding, information source, information quality, perception, television, television news

03. VISNOVSKY et al. – CT 1-2019Download
]]> News Values in Slovak Television News https://communicationtoday.sk/news-values-slovak-television-news/ Sun, 06 Nov 2016 16:11:30 +0000 https://www.communicationtoday.sk/?p=1761 ABSTRACT:
Television news – and journalistic information included in it – may be rightfully seen as one of the main constitutional elements of journalism. Considering contemporary conditions of the globalised information society, diversity of information sources and pluralism related to information dissemination, we have to focus mainly on media content associated with journalistic products. The text aims to deal with news values – more specifically, with their occurrence and application in the context of evening (main) TV news programmes which are broadcast by Slovak nationwide broadcasters. The theoretical part of the article discusses related media theories and basic normative demands that are linked to creative journalistic work. The authors also place emphasis on various definitions of news values and discuss them from the viewpoints of journalism and newsmaking development and also in terms of technological improvements related to contemporary mass media communication. Besides offering an overview on the theoretical outlines of the given topic, the authors aim to present results of own research. The inquiry was conducted in order to address the issue of news values associated with TV news contents created by selected commercial and public broadcasters. The research is based on the method of quantitative content analysis. In total 1120 TV news contributions were analysed during three deliberately selected weeks – their overall length reached 32 hours 32 minutes and 34 seconds. The research results helped the authors to better understand the current trends in news-making – i.e. the implementation of news values as well as quality, balance and relevance of the news content mediated through evening TV news programmes.

KEY WORDS:
communication, news values, normative media theories, television, TV news

06_Greguš_Mináriková_CT-2-2016  Download

]]> Sociálne uznanie v globálnom priestore: možnosti a limity mediálnej reflexie https://communicationtoday.sk/socialne-uznanie-v-globalnom-priestore-moznosti-a-limity-medialnej-reflexie/ Wed, 17 Dec 2014 17:08:26 +0000 https://www.communicationtoday.sk/?p=1345 The study deals with the issues of social recognition in global space, focusing on its media reflection. Even though recognition is one of the key terms discussed by contemporary Philosophy – and by Social Sciences as a whole – it tends to be reflected and formulated mostly on interpersonal or local levels. The authors put special emphasis on the problem of solidarity in the context of recognition, pointing out that solidarity, as a form of recognition, is not associated with any adequate parallels behind the borders of national states – this fact is obvious mostly in transnational economy. Taking into account this basic assumption, the study aims to articulate extraterritorial recognition of the possessors of social rights on international and transnational levels of justice. It is obvious that people living in countries of the ‘Third World’ are not able to express their disagreement through ways and means typical for the Western civilization. Their fights for recognition also represent fighting for water, food, shelter, etc. The authors therefore point out the problem related to thematic agenda of the media, which demonstrates the possibilities and limits of media reflection – they have to select between large amounts of different events and news, and thus pay attention only to a limited number of information, missing out the problems associated with absent solidarity on a global scale. In addition, opportunities and limits of media communication linked to articulation of the global fights for social recognition cannot be omitted, especially in the context of following argumentation of possible scenarios that focus on re-formulation of public interests. The authors claim that national states should use their influence in global and transnational organizations, and media need to trengthen their information function in order to offer relevant information about important events related to the ‘Third World’ countries. However, economic interests of transnational corporations seem to be one of the limits of this process. Even though we are able to witness the dynamic development progress of alternative information sources, their credibility has not been able to match the level of influence of global information networks yet.

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]]> Social Recognition on a Global Scale: Opportunities and Limits of Media Reflection https://communicationtoday.sk/social-recognition-on-a-global-scale-opportunities-and-limits-of-media-reflection/ Wed, 17 Dec 2014 17:00:48 +0000 https://www.communicationtoday.sk/?p=1343 The study deals with the issues of social recognition in global space, focusing on its media reflection. Even though recognition is one of the key terms discussed by contemporary Philosophy – and by Social Sciences as a whole – it tends to be reflected and formulated mostly on interpersonal or local levels. The authors put special emphasis on the problem of solidarity in the context of recognition, pointing out that solidarity, as a form of recognition, is not associated with any adequate parallels behind the borders of national states – this fact is obvious mostly in transnational economy. Taking into account this basic assumption, the study aims to articulate extraterritorial recognition of the possessors of social rights on international and transnational levels of justice. It is obvious that people living in countries of the ‘Third World’ are not able to express their disagreement through ways and means typical for the Western civilization. Their fights for recognition also represent fighting for water, food, shelter, etc. The authors therefore point out the problem related to thematic agenda of the media, which demonstrates the possibilities and limits of media reflection – they have to select between large amounts of different events and news, and thus pay attention only to a limited number of information, missing out the problems associated with absent solidarity on a global scale. In addition, opportunities and limits of media communication linked to articulation of the global fights for social recognition cannot be omitted, especially in the context of following argumentation of possible scenarios that focus on re-formulation of public interests. The authors claim that national states should use their influence in global and transnational organizations, and media need to trengthen their information function in order to offer relevant information about important events related to the ‘Third World’ countries. However, economic interests of transnational corporations seem to be one of the limits of this process. Even though we are able to witness the dynamic development progress of alternative information sources, their credibility has not been able to match the level of influence of global information networks yet.

02_Solík_Mináriková_CT-2-2014  Download

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