The system of preferences of the public opinion is now largely due to the mega production of media and by its predominant infl uence on social assessments the main factor in shaping the respect of general public for values. The value system…
The paper is dealing with the meaning of media education in the fi rst decade of 21st century. The aim is not to give exhausting explanation of the whole problem but to show the effects of media contents and their…
Slovakia, as well as other European countries in the last decade, tries to increase its innovation effectiveness. One of the tools used to increase the effectiveness and competitiveness is to create a cluster as a form of partnership. The scientifi c work…
Social networking is an area where many marketers see a great potential. Social networks make viral marketing and word-of-mouth marketing much easier than before. The article brings the basic defi nition of promotion possibilities and answers and deals with the interaction of…
A research called “On-line generation: information, communication and digital youth participation in the information society” was carried out during 2009 in Slovakia. The aim of this project was primarily an analysis of youth participation in the creation, provision, sharing, communicating and using…
The paper deals with Slovak Internet market, its history and growth, online advertising and its revenues and the Internet population. It is the methods of its research that are important for the Internet population. The article describes different ways how to measure…
The paper deals with connections between the fluctuation rate and public relations and the aim is to analyze them thoroughly. After the preliminary theoretical analysis of these problems and with contribution of knowledge not only from the field of management,…
Text Pasti české, slovenské i světové žurnalistiky: historické a současné Karla Hvížďaly (*1941) se zabývá odlišností vývoje české a slovenské žurnalistiky ve srovnání s vývojem mediální krajiny ve staré Evropě a poukazuje na mnohasetletá zpoždění (například cenzura byla zrušena ve…
There have been many changes in internal trade during last ten years. Businessmen make use of not only well known instruments as it is obvious in the environment of strong competition. They try to diversify business activities to sales programmes in order…