The research study deals with the optimization of marketing mix on the Kotler model and the application of this model on a selected product of wood company. 09_Kusá_CT-2-2010 Download
Education system of the Slovak Republic does not refer to social needs and it cannot be seen as appropriate to the labour market needs. It is not possible to create an effective cooperation of all mentioned areas if not changing…
There is no doubt that governments, scientific teams, specialists in the theory as well as in manufacturing, business and communication and the practice of the countries undergoing the current crisis seek all possibilities to contribute to the economic recovery and…
This paper deals with the relationship between television and everyday life in modern society. The author pays attention to four aspects of organization of television time: emphasis on the present moment, articulation of clock time, temporal regularity and orientation towards…
The study deals with genesis and development of a professional and scientific periodical in Slovakia. It also highlights personalities connected with the establishing process of periodicals, responsible persons, authors of theoretical works, researchers, profiling and also the most important milestones…
A man lives in the world and the development of his personality is dependent on his environment. We are formed by individual cells of the society and the recognition is the way how they accept us, how we perceive ourselves.…
Media information manipulation in the present days has lost its features of an extraordinary, extremely non-ethical and mainly inacceptable banned mean. Information manipulation has been used everywhere where there are for a particular subject no reasons, opportunities, possibilities and means…
The term tabloidisation is frequently used in both common sense public debates and media studies scholars’ reflection of the trends of contemporary media development. Less frequently is the term itself explained and defined for analytical purposes. The paper attempts to…
Social responsibility of media is a phenomenon that has currently become a focus of attention not only of media theorists, but also journalistic and general public. It includes such terms as ethics of media, ethics of professional media work, informational…
The study deals with the fundamental function of journalism in its current view, with the commercial character of media institutions and with the internal motivation of their employees. All the three problems are solved in the view of the religious…