ABSTRACT:The issue of social responsibility is getting more and more attention nowadays. In connection with the onset of the COVID-19 pandemic, we identified that consumers began to prefer the purchase of products whose production and consumption are socially responsible over…
ABSTRACT:Stories have been a part of civilisation since time immemorial, with fairy tales having a very specific position among them. Fairy stories have accompanied us, as individual personalities, since early childhood. They are a guide for us, a manual that introduces us to the…
ABSTRACT:Despite appearing in different forms with multiple endemic functions in digital peer contexts, prior research is engrossed with a focus on the Like and Share buttons. Therefore, it pays scant attention to the remaining social button variants, which are brought…
ABSTRACT:Parasocial interaction (PSI) is a term describing an audience’s false belief of a social experience with a media persona. Among adolescents, influencers are the most respected media personas. Through social networking sites (SNS), they act as models representing specific value…
ABSTRACT:The aim of this research study is to analyse the state of background music played in facilities of the hospitality industry in the Czech Republic in relation to how customers perceive said music. The study draws from a part of…
ABSTRACT:The proliferation of video ads has drawn the attention of both researchers and practitioners. Academic research is expected to provide a deeper understanding of factors driving the irritation of users from online video ads and factors possibly reducing their general…
ABSTRACT:The present study explores the ways in which children’s and young adult literature is adapted to film, as these stories allow the autonomous world of childhood, distinctly different from the adult perspective, to emerge. At the same time, however, literary…
ABSTRACT:The purpose of the study is to examine and compare digital users’ motivations for news exposure in three European countries (Germany, Spain, and the United Kingdom) belonging to each of Hallin and Mancini’s media systems. For this research, a cross-national…
ABSTRACT:This study covers the issue of information dissemination. Along with recognising this topic in the social epistemology framework, the authors aim to identify and analyse the circumstances and significant factors that determine it in the context of the COVID-19 pandemic.…
ABSTRACT:Virtual environments and social media platforms are an important communication hub and source of socialization, shaping the referential framework for many digital natives. Social media have undoubtedly changed the way the human community communicates and shares information. It is thanks…