ABSTRACT:The uses and gratifications approach has been an important part of communication studies for a long time, viewing target audiences not as passive recipients of messages disseminated via the communication processes but rather as active individuals who consciously consume media…
ABSTRACT:The study aims to analyse the moderator effect of social comparison, which influences the strength of the relationship between perceived social risk (independent variable) and purchase intention (dependent variable). Next to that, it aims to answer the question whether there…
ABSTRACT:The objects of the research (as part of the project School and University in the Mirror of Soviet, Russian and Western Audiovisual Media Texts), are the opinions of international experts (media educators, researchers, media critics, media culture public figures) about…
ABSTRACT: The study examines the presence of female skiers, with and without a disability, on the social media platform Facebook. It focuses on Czech and foreign athletes and discusses their posts, as well as promotional and commercial content published on…
ABSTRACT:The primary aim of the article is to identify the degree of creativity in the expressive means employed by citizens showing their attitudes to the current political situation. Other aims of the text include the identification of rhetorical, linguistic and…
The English language nowadays is significantly changing, responding to the opportunities of a rapidly evolving world. The lexical level is intrinsically most liable to changes, albeit the constantly increasing number of new words inevitably entails some obscureness and preposterousness. This…
ABSTRACT: Television news reporting is one of the most significant information sources, through which the media audiences get acquainted with the current affairs related to all aspects of social life in order to understand them. The research study focuses on…
ABSTRACT: The study offers a hermeneutic analysis of German-language media texts on topics regarding schools and students (German films and media contents published on websites of general interest, on news portals and in specialised online magazines, as well as on…
ABSTRACT:The author of the article speaks about epistemological relevancy or rather correctness of media-offered contents, trying to understand the nature of media ‘truth’. She bases her viewpoint on the assumption that these qualities are influenced by the general practice and…