Zbyněk Pitra – Communication Today https://communicationtoday.sk Media, marketing, communication Tue, 24 Jun 2025 18:28:18 +0000 en-GB hourly 1 https://wordpress.org/?v=6.8.3 https://communicationtoday.sk/wp-content/uploads/cropped-favicon-ct-32x32.png Zbyněk Pitra – Communication Today https://communicationtoday.sk 32 32 Communication in Knowledge Transfer Management https://communicationtoday.sk/communication-in-knowledge-transfer-management-2/ Wed, 17 Dec 2014 17:17:37 +0000 https://www.communicationtoday.sk/?p=1354 Innovations try to change the status quo, which is why markets resist them! A market’s hostility to innovations becomes stronger when market players are interconnected; each player will switch to a new product or service only when s/he believes others will do so, as well. To be successful, innovators have to realize system-wide switch of their business behavior to create environment, where many would adopt their innovations and believe they are better off because of it. It is feasible only if innovators master the process of knowledge transfer within their innovation activities. More than 50% of promising and good prepared innovation activities fail. Not due to organizations’ weaknesses in technology or organization, but due to their inability to handle properly the social and psychological aspects of processes which deal with the innovation’s solution. Therefore the organization’s executives must fully understand how technologies, people’s competencies, and internal processes in architecture together influence internal communication during the knowledge transfer that leads to the innovation solutions. It is a unifying vision of final innovation’s market launch that gives coherence to the plenty of creative ideas from different sources which gives an organizational sense to the idea exchange during internal communication within the knowledge transfer processes‘ performance. The paper deals with methods that will assure such knowledge transfer’s optimal efficiency.

04_Pitra_Zaušková_CT-2-2014  Download

]]> Communication in Knowledge Transfer Management https://communicationtoday.sk/communication-in-knowledge-transfer-management/ Wed, 17 Dec 2014 17:16:52 +0000 https://www.communicationtoday.sk/?p=1352 Innovations try to change the status quo, which is why markets resist them! A market’s hostility to innovations becomes stronger when market players are interconnected; each player will switch to a new product or service only when s/he believes others will do so, as well. To be successful, innovators have to realize system-wide switch of their business behavior to create environment, where many would adopt their innovations and believe they are better off because of it. It is feasible only if innovators master the process of knowledge transfer within their innovation activities. More than 50% of promising and good prepared innovation activities fail. Not due to organizations’ weaknesses in technology or organization, but due to their inability to handle properly the social and psychological aspects of processes which deal with the innovation’s solution. Therefore the organization’s executives must fully understand how technologies, people’s competencies, and internal processes in architecture together influence internal communication during the knowledge transfer that leads to the innovation solutions. It is a unifying vision of final innovation’s market launch that gives coherence to the plenty of creative ideas from different sources which gives an organizational sense to the idea exchange during internal communication within the knowledge transfer processes‘ performance. The paper deals with methods that will assure such knowledge transfer’s optimal efficiency.

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]]> Vůdcovství v společnosti 21. století https://communicationtoday.sk/vudcovstvi-v-spolecnosti-21-stoleti/ Mon, 17 Feb 2014 09:20:08 +0000 https://www.communicationtoday.sk/?p=643 Each time brings changes in conditions that maintain the stability of social development. The role of the leaders of the society is to respond appropriately to these changes by changing the rules governing its functioning. In the case of large qualitative changes – and just such that are characteristic for the beginning of the 21st century – it means a radical change in society life. It is the task of leadership in the first century of the third millennium. Leadership skills of managers are essential for successful long-term development and of the organization social action (its business) and its long-term prosperity. The paper considers the synergy of management, and leader-ship, we also present new perspectives on the concept and role of leadership in business entities.

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]]> Leadership In The 21st Century Society https://communicationtoday.sk/leadership-in-the-21st-century-society/ Mon, 17 Feb 2014 09:18:53 +0000 https://www.communicationtoday.sk/?p=629 Each time brings changes in conditions that maintain the stability of social development. The role of the leaders of the society is to respond appropriately to these changes by changing the rules governing its functioning. In the case of large qualitative changes – and just such that are characteristic for the beginning of the 21st century – it means a radical change in society life. It is the task of leadership in the first century of the third millennium. Leadership skills of managers are essential for successful long-term development and of the organization social action (its business) and its long-term prosperity. The paper considers the synergy of management, and leader-ship, we also present new perspectives on the concept and role of leadership in business entities.

04_Pitra_Zaušková_CT-2-2013  Download

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