Waldemar Wojtasik – Communication Today https://communicationtoday.sk Media, marketing, communication Tue, 24 Jun 2025 11:27:59 +0000 en-GB hourly 1 https://wordpress.org/?v=6.8.3 https://communicationtoday.sk/wp-content/uploads/cropped-favicon-ct-32x32.png Waldemar Wojtasik – Communication Today https://communicationtoday.sk 32 32 Electoral Manipulation via Media: Theory and Evidence https://communicationtoday.sk/electoral-manipulation-via-media-theory-and-evidence/ Sun, 10 Nov 2019 11:09:08 +0000 https://www.communicationtoday.sk/?p=3101 ABSTRACT:
The mediatization of political communication makes it possible to increase the number of electoral manipulations via media, whose aim is to change the competitive positions of subjects running in the election. Manipulation activities give the opportunity to affect voters’ decisions in a way that would be impossible without the media. Manipulations are performed by politicians, political parties or other subjects acting on their behalf. They can also be initiated by the governments of countries interested in influencing the directions of political changes in other countries. The presented study shows the possible use of media potential to manipulate election results. Such manipulations are possible in the situation of instrumental influence on the functioning of free and pluralistic media that allow political communication, or in the situation of instrumental influence on information, involving the creation and transmission of information in a non-objective way. The text focuses on the following types of electoral manipulations: (1) political influence of the government on the media; (2) political ‘agencification’ of the media; (3) limitations on carrying out election campaigns in the media; (4) the use of big data in political communication.

KEY WORDS:
Cambridge Analytica, election campaign, electoral manipulations, Internet Research Agency, political communication, public media

03. WOJTASIK – CT 2-2019Download
]]> Communication Function of Elections https://communicationtoday.sk/communication-function-of-elections-2/ Mon, 17 Feb 2014 09:12:18 +0000 https://www.communicationtoday.sk/?p=597 The aim of the text is to describe one of the basic functions of the elections, executed at both normative and empirical levels – the communication function, in the context of changes in the structure of Western societies, changes in methods and strategies of political communication and evolution of forms of electoral participation. Nowadays, as the communication function is meant as the establishment of such an interaction between the actors of the electoral process, which by means of non-accidental messages and communication channels guide the decisions of voters. The authors also aim to describe the process of character transformation of the communication function of elections, resulting from changes in the political sphere and its axiological layer.

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]]> Communication Function of Elections https://communicationtoday.sk/communication-function-of-elections/ Mon, 17 Feb 2014 09:10:36 +0000 https://www.communicationtoday.sk/?p=572 The aim of the text is to describe one of the basic functions of the elections, executed at both normative and empirical levels – the communication function, in the context of changes in the structure of Western societies, changes in methods and strategies of political communication and evolution of forms of electoral participation. Nowadays, as the communication function is meant as the establishment of such an interaction between the actors of the electoral process, which by means of non-accidental messages and communication channels guide the decisions of voters. The authors also aim to describe the process of character transformation of the communication function of elections, resulting from changes in the political sphere and its axiological layer.

03_Turska-Kawa_Wojtasik_CT-1-2013  Download

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