CODES OF ETHICS AS A MARKETING COMMUNICATION TOOL: THE IMPACT OF CODES OF ETHICS ON THE BEHAVIOUR AND APPEARANCE OF EMPLOYEES

Tamás Darázs — Wed, 24 Apr 2024 06:00:00 +0000

ABSTRACT:
Codes of ethics are crucial in communicating and building the values of organisations and their employees. This research study focuses on exploring various aspects of ethical behaviour and the impact of ethical constraints on employee performance in organisations. In the context of the growing importance of business ethics and human resource management, this study statistically identifies differences between organisations based on their ethical characteristics and strategies. The integration of ethics into corporate strategy is found to have an impact on the permissible behaviour and appearance of employees, with past ethical scandals leading to more stringent measures. In addition, the length and updating of the code of ethics affect the control over certain aspects of employee behaviour. These results underscore the importance of codes of ethics as tools for communication as well as for managing employee ethics and behaviour. They also highlight the role of multinational corporations in the diffusion of these practices and their impact on smaller market players, as well as the importance of managing workplace constraints. In conclusion, this study contributes to a deeper understanding of ethical practices and their importance within organisations.

KEY WORDS:
business communication, code of ethics, ethics, marketing communication, relationship building, values of organisations

05_KOZAKOVA-et-al_CT-1-2024 Download

DOI: https://doi.org/10.34135/communicationtoday.2024.Vol.15.No.1.5

Impact of the Corona Crisis on Marketing Communication Focused on Tourism

Tamás Darázs — Mon, 19 Apr 2021 18:24:38 +0000

ABSTRACT:
Tourism and travelling are among the most affected sectors of national economies worldwide due to the pandemic caused by a disease called COVID-19. Nowadays, we still cannot accurately predict the effects of this negative impact. Although the pandemic arrived relatively unexpectedly, it was still likely to be expected to occur. Perhaps that is why, in this scheme, Nassim Nicholas Taleb described it as a ‘white swan’, something that will almost inevitably occur in the future. Anyone who describes a pandemic as a ‘black swan’ may not have understood the topic well and is trying to clarify the related issues based on insufficient information resources. This study deals with the changes that the new situation has brought to the environment of regional marketing and marketing communication, especially in tourism. The work evaluates the mathematical analysis of data obtained from entities operating in marketing communication in regional marketing and tourism. Based on predetermined hypotheses, this research includes the quantitative and qualitative evaluation of subjects’ responses, providing a comprehensive explanation of the various impacts of the pandemic on the activities of entities whose main activity is to intersect with marketing. It seems interesting that not all changes are negative.

KEY WORDS:
coronavirus, crisis communication, marketing communication, regional marketing, territorial marketing

10. DARAZS – SALGOVICOVA – CT 1-2021 Download

Tamás Darázs – Communication Today

CODES OF ETHICS AS A MARKETING COMMUNICATION TOOL: THE IMPACT OF CODES OF ETHICS ON THE BEHAVIOUR AND APPEARANCE OF EMPLOYEES

Impact of the Corona Crisis on Marketing Communication Focused on Tourism