Stanislava Bellová – Communication Today https://communicationtoday.sk Media, marketing, communication Tue, 24 Jun 2025 11:12:26 +0000 en-GB hourly 1 https://wordpress.org/?v=6.8.3 https://communicationtoday.sk/wp-content/uploads/cropped-favicon-ct-32x32.png Stanislava Bellová – Communication Today https://communicationtoday.sk 32 32 Aktuálne otázky a problémy komunikácie bánk vo vzťahu k mladým spotrebiteľom https://communicationtoday.sk/aktualne-otazky-a-problemy-komunikacie-bank-vo-vztahu-k-mladym-spotrebitelom/ Mon, 17 Feb 2014 08:58:49 +0000 https://www.communicationtoday.sk/?p=508 Young people play a specific role in financial institutions. Their role depends on the group, to which they fall into. The first group are young people who have not established any commercial relationship with a bank yet. They are influenced by several factors arising from internal and external environments, in which young people exist. The second group are young people who are already customers of the bank. This group has the biggest fluctuation. The aim of the research study is to analyze current issues and problems in communication of the banks with young people. The results of the survey indicate that most young people aged 15 to 24 have entered into a commercial relationship with the bank. This age group is by the selection of banks influenced by the views and experiences of parents.

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]]> Current Issues And Problems Of Marketing Communications Of Banks Regarding Young People https://communicationtoday.sk/current-issues-and-problems-of-marketing-communications-of-banks-regarding-young-people/ Mon, 17 Feb 2014 08:55:37 +0000 https://www.communicationtoday.sk/?p=476 Young people play a specific role in financial institutions. Their role depends on the group, to which they fall into. The first group are young people who have not established any commercial relationship with a bank yet. They are influenced by several factors arising from internal and external environments, in which young people exist. The second group are young people who are already customers of the bank. This group has the biggest fluctuation. The aim of the research study is to analyze current issues and problems in communication of the banks with young people. The results of the survey indicate that most young people aged 15 to 24 have entered into a commercial relationship with the bank. This age group is by the selection of banks influenced by the views and experiences of parents.

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