Mariana Kitsa – Communication Today https://communicationtoday.sk Media, marketing, communication Fri, 27 Jun 2025 14:57:11 +0000 en-GB hourly 1 https://wordpress.org/?v=6.8.5 https://communicationtoday.sk/wp-content/uploads/cropped-favicon-ct-32x32.png Mariana Kitsa – Communication Today https://communicationtoday.sk 32 32 SHAPING PERCEPTIONS: A STUDY OF UKRAINE AND UKRAINIANS IN SLOVAK MEDIA THROUGHOUT TWO YEARS OF WAR https://communicationtoday.sk/shaping-perceptions-a-study-of-ukraine-and-ukrainians-in-slovak-media-throughout-two-years-of-war/ Sun, 24 Nov 2024 19:17:50 +0000 https://communicationtoday.sk/?p=4627 ABSTRACT:

This article presents the results of quantitative, qualitative and comparative analysis of the portrayal of Ukraine and Ukrainians in the Slovak media, shedding light on the nuanced dynamics of cross-border perceptions and media representations. The main method of research was a content analysis of two Slovak media – Denník N and Hospodárske noviny.  The print and online versions of these media were examined for November and December 2022 and 2023, and April 2024. In total, 600 publications were examined in detail (N = 600). The findings reveal a complex and multifaceted picture of how Ukraine and its people are depicted in the Slovak media. The analysis identifies recurring themes of the war in Ukraine from different aspects, such as the situation on the battlefield, the humanitarian crisis, the attitude to the refugees, etc. The typical topics, genres as well as the image of Ukrainians are outlined.

KEY WORDS:
Denník N, Hospodárske noviny, Slovak media, Ukraine, Ukrainians, war

13_KITSA_CT-2-2024Download

DOI: https://doi.org/10.34135/communicationtoday.2024.Vol.15.No.2.13

]]> Social Media Tools for TV Programmes Promotion https://communicationtoday.sk/social-media-tools-for-tv-programmes-promotion/ Thu, 01 Nov 2018 10:20:05 +0000 https://www.communicationtoday.sk/?p=2147 ABSTRACT:
Social media are an important opportunity for communication and an efficient media promotion tool. Intelligent use of social media tools to promote media content helps to increase site traffic, build mass media image, and increase its reach. Today, the majority of young and adult viewers of the ‘traditional’ television get information from the social media first. According to our previous surveys, social media are the source, from which modern society get the information in the first place, and only after a working day watch TV to get the full picture of affairs. That is why, it is very important for “television” in the traditional meaning of this word to popularise itself through the social media. The most efficient methods of TV promotion via social media are personalisation, hosting news on social media, posting video, audio and photo materials, live broadcasting, direct communication with social network readers (users), etc. It is also very important to popularise both a TV channel’s website and programming. Every year social networks are becoming more and more popular with businessmen and media managers alike. Managers of the most popular TV channels have already appreciated the positive trends of using social networks because social media promotion tools help to boost TV programmes’ recognition and the audiences’ awareness of them.

KEY WORDS:
network, promotion, social media, survey, television, users

04_Kitsa_Mudra_CT-2-2018  Download

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