Ľuboš Greguš – Communication Today https://communicationtoday.sk Media, marketing, communication Tue, 09 Dec 2025 21:32:35 +0000 en-GB hourly 1 https://wordpress.org/?v=6.8.3 https://communicationtoday.sk/wp-content/uploads/cropped-favicon-ct-32x32.png Ľuboš Greguš – Communication Today https://communicationtoday.sk 32 32 ARTIFICIAL INTELLIGENCE IN NEWS PRODUCTION: AUDIENCE PERCEPTION AND ATTITUDES TO TECHNOLOGICAL CHANGES IN JOURNALISM https://communicationtoday.sk/artificial-intelligence-in-news-production-audience-perception-and-attitudes-to-technological-changes-in-journalism/ Tue, 25 Nov 2025 10:22:58 +0000 https://communicationtoday.sk/?p=5131 ABSTRACT:

The study explores media audiences’ attitudes and opinions towards technological changes in journalism. Artificial intelligence is one of the most relevant digital communication tools for processing and disseminating journalistic content today. The focus of the study is its use in radio broadcasting. The study aimed to identify the opinions of radio news recipients in the Slovak Republic on the use of AI in journalism and their perception of AI tools. The research presents the results of a questionnaire survey conducted with a sample of the adult population of the Slovak Republic selected by quota sampling (N = 503). The results suggest that voice preferences (AI versus real journalists) are not primarily influenced by the technical quality or comprehensibility of the content itself, but rather by how pleasant the voice is. From a media communication theory perspective, our results confirm the importance of social presence in radio broadcasting while showing that the Slovak audience is not ready for full AI implementation in radio broadcasting.

KEY WORDS:

artificial intelligence, digital communication tools, journalism, media audience, perception, radio broadcasting, technological innovations

03_Gregus-et-al._CT-2-2025Download

DOI: https://doi.org/10.34135/communicationtoday.2025.Vol.16.No.2.3

]]> The Foreign News and Media Image of the European Union in Current Television News Production https://communicationtoday.sk/the-foreign-news-and-media-image-of-the-european-union-in-current-television-news-production/ Tue, 24 Nov 2020 17:47:25 +0000 https://www.communicationtoday.sk/?p=3370 ABSTRACT:
The aim of the presented theoretical-empirical study is to find quantifiable data reflecting information about foreign societies in foreign news through a case study, in which we use quantitative content analysis, focusing on the occurrence of information about events in the European Union and their thematic context. We point out the thematic connection and the position of the European Union in broadcasting in comparison with information about individual states of the world and mainly European countries. Due to the broad spectrum of the topic, we opted for a case study on the Slovak news television TA3, while the research material represented all news content focused on foreign events broadcast during a period of two months (1,621 news items). The theoretical part of the study is focused on a brief definition of key terms, in this case news, agenda setting, pro-Europeanism and Euroscepticism. The results of the research point to the dominant position of the European Union in the broadcasting of the chosen television news, while this international grouping of states is presented as a unified political entity appearing in international political events as an entity equivalent to other countries.

KEY WORDS:
agenda setting, European Union, Euroscepticism, media image, news, pro-Europeanism, TA3

06. GREGUS & KACINCOVA PREDMERSKA – CT 2-2020Download
]]> Television News as an Information Source and Its Perception in Slovakia https://communicationtoday.sk/television-news-as-an-information-source-and-its-perception-in-slovakia/ Tue, 23 Apr 2019 09:24:19 +0000 https://www.communicationtoday.sk/?p=2802 ABSTRACT:
Television news reporting is one of the most significant information sources, through which the media audiences get acquainted with the current affairs related to all aspects of social life in order to understand them. The research study focuses on the issue of news perception and its interpretation by the recipients with emphasis put on acquiring new information. The theoretical outlines of the study reflect on specific demands and expectations of the society associated with TV news, as well as on today’s television audiences, the process of news perception and its determinants. The authors also offer results of their own research inquiry into television news reporting that aim to define the meaning of news in terms of everyday lives of its recipients, stressing out its information and educational function bound to social demands associated with media. This topic is also related to the recipients’ ability to ‘decode’ pieces of news and acquire the necessary information. The research was conducted by combining various research methods and tools – focus groups, standardised questionnaire surveys and a quantitative content analysis of selected news stories (in total 120 respondents were involved). The researchers used the selected research material consisting of news stories broadcast by Slovak commercial television station TV Markíza to examine the respondents’ ability to interpret news coverage with regard to its function as an information source.

KEY WORDS:
audience, credibility of TV newscast, decoding, information source, information quality, perception, television, television news

03. VISNOVSKY et al. – CT 1-2019Download
]]> News Values in Slovak Television News https://communicationtoday.sk/news-values-slovak-television-news/ Sun, 06 Nov 2016 16:11:30 +0000 https://www.communicationtoday.sk/?p=1761 ABSTRACT:
Television news – and journalistic information included in it – may be rightfully seen as one of the main constitutional elements of journalism. Considering contemporary conditions of the globalised information society, diversity of information sources and pluralism related to information dissemination, we have to focus mainly on media content associated with journalistic products. The text aims to deal with news values – more specifically, with their occurrence and application in the context of evening (main) TV news programmes which are broadcast by Slovak nationwide broadcasters. The theoretical part of the article discusses related media theories and basic normative demands that are linked to creative journalistic work. The authors also place emphasis on various definitions of news values and discuss them from the viewpoints of journalism and newsmaking development and also in terms of technological improvements related to contemporary mass media communication. Besides offering an overview on the theoretical outlines of the given topic, the authors aim to present results of own research. The inquiry was conducted in order to address the issue of news values associated with TV news contents created by selected commercial and public broadcasters. The research is based on the method of quantitative content analysis. In total 1120 TV news contributions were analysed during three deliberately selected weeks – their overall length reached 32 hours 32 minutes and 34 seconds. The research results helped the authors to better understand the current trends in news-making – i.e. the implementation of news values as well as quality, balance and relevance of the news content mediated through evening TV news programmes.

KEY WORDS:
communication, news values, normative media theories, television, TV news

06_Greguš_Mináriková_CT-2-2016  Download

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