Ľubica Bôtošová – Communication Today https://communicationtoday.sk Media, marketing, communication Wed, 18 Jan 2023 18:23:08 +0000 en-GB hourly 1 https://wordpress.org/?v=6.8.5 https://communicationtoday.sk/wp-content/uploads/cropped-favicon-ct-32x32.png Ľubica Bôtošová – Communication Today https://communicationtoday.sk 32 32 Trends in Radio News Coverage of Private Broadcasters in the Conditions of the Slovak Republic https://communicationtoday.sk/trends-in-radio-news-coverage-of-private-broadcasters-in-the-conditions-of-the-slovak-republic/ Wed, 30 Nov 2022 13:17:00 +0000 https://communicationtoday.sk/?p=4017 ABSTRACT:
This study takes a broader look at the news broadcasts of private broadcasters in the Slovak environment. News is an attractive part of any radio station, which, depending on its territorial coverage and focus, adapts the content of information in individual news blocks. The text focuses on the two most listened-to private radio stations in Slovakia, namely Rádio Expres and Fun Rádio, which operate as the two ‘flagships’ of the two largest media houses in Slovakia. The ambition is to identify and define the current trends in commercial radio broadcasting, which are ascertained through the analysis of news blocks at selected specific times, especially in prime-time in November 2021. In total, there were more than 160 news blocks. In the different parts of the research, we focused on the number of news blocks broadcast, the frequency of news that repeats, the genre of the news broadcast, but also on the news presenter’s involvement in the stream of broadcasting, and thus activity outside of their main broadcasting job or position. On the basis of the data obtained, we identify current trends in radio news coverage of commercial broadcasters in Slovakia.

KEY WORDS:
commercial broadcasting, news block, reporter, radio, news

05. BOTOSOVA – BRNIK – CT 2-2022Download
]]> The Concept of Learning-by-Doing in the Context of Media Education and School Quality Assessment https://communicationtoday.sk/the-concept-of-learning-by-doing-in-the-context-of-media-education-and-school-quality-assessment/ Sun, 19 Apr 2020 17:17:27 +0000 https://www.communicationtoday.sk/?p=3287 ABSTRACT:
The study deals with an investigation of the results of the evaluation of the quality of Slovak secondary schools, with a specific focus on identifying differences between schools that publish a school magazine and schools that do not publish a school magazine. The research sample consisted of a total of 519 secondary schools from all parts of Slovakia, which were evaluated on the basis of 45 indicators based on data from various data sources. As a part of our research study, we worked exclusively with the most up-to-date data relating to secondary schools, obtained from the school year 2018/2019. Our study focuses on a research issue that is whether the existence of a school magazine in any way affects the results of an overall school quality assessment or not. The final data set that we subjected to statistical testing (N = 160) consisted of 80 schools that have a magazine and 80 schools that do not have a magazine. The research hypothesis was statistically evaluated using the Pair test. We accepted the alternative hypothesis, according to which the evaluation results of schools that publish a school magazine are statistically significantly different from schools that do not publish a school magazine. The findings of the research study point to the significant benefit of the existence of the learning-by-doing concept in school practice and point out that the experiential form of learning is effective.

KEY WORDS:
LEARNING-BY-DOING, media education, media literacy, school assessment, school magazines, school media

08. VRABEC & BOTOSOVA – CT 1-2020Download
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