Ján Višňovský – Communication Today https://communicationtoday.sk Media, marketing, communication Thu, 26 Jun 2025 13:10:22 +0000 en-GB hourly 1 https://wordpress.org/?v=6.8.3 https://communicationtoday.sk/wp-content/uploads/cropped-favicon-ct-32x32.png Ján Višňovský – Communication Today https://communicationtoday.sk 32 32 New Legal Regulation of Publications in Slovak Media Environment https://communicationtoday.sk/new-legal-regulation-of-publications-in-slovak-media-environment/ Thu, 23 Nov 2023 03:00:00 +0000 https://communicationtoday.sk/?p=4286 ABSTRACT:
The study deals with the legal regulation of publications in the Slovak Republic, noting the position of publishers and web portal operators in the context of the new law ‘on publications’. This law specified publishers and operators as participants in the media market, defined community media, and established modern regulatory elements, including self-regulation, which have brought significant transparency to the ownership and financing of print and web media. In this study, we note the historical outline of the development of the press after 1989, the stabilisation of the situation within the legislative regulation of the press in 2008, while our primary objective is to define the current legal standards of the newly adopted Publications Act. We also reflect on the possible risks and problems that the new law entails, but our main aim is to present the fundamental and innovative changes that have resulted from several years of legislative process in the field of media law.

KEY WORDS:
legislation, legal regulation, media environment, media law, publications, publishers, web portals

01. VISNOVSKY et al. – CT 2-2023Download

DOI: https://doi.org/10.34135/communicationtoday.2023.Vol.14.No.2.1

]]> Deliberative Communication in the Context of Authoritarian Sentimentalism and Disinformation Chaos https://communicationtoday.sk/deliberative-communication-in-the-context-of-authoritarian-sentimentalism-and-disinformation-chaos/ Sun, 24 Apr 2022 12:46:04 +0000 https://communicationtoday.sk/?p=3903 ABSTRACT:
TIn an era of multiplatform journalism and the extraordinary ease of presenting views online, democracies face a key challenge, namely convincing citizens of the rightness of the solutions put forward. The concepts of “deliberative communication” offer a seemingly simple solution to the search for social consensus. However, citizens are much more exposed than in the past to disinformation, misdirection and purposeful manipulation. This study examines the quality of public debate in the adoption of major health legislation in the Slovak Republic. The aim is to highlight the different attitudes of the participants to the debate and the different motivations of the participants in the broad public debate. The study presents an analysis of the outputs of professional organisations and political representatives at national and regional level. It highlights the biased coverage of local media and the level of debate involving an exceptionally large range of speakers.

KEY WORDS:
deliberation, healthcare, implementation, disinformation, public debate, public opinion, reform

01. SKARBA – VISNOVSKY – CT 1-2022Download
]]> To Thrive Means to Entertain: The Nature of Today’s Media Industries https://communicationtoday.sk/to-thrive-means-to-entertain-the-nature-of-todays-media-industries/ Sun, 19 Apr 2020 12:47:21 +0000 https://www.communicationtoday.sk/?p=3267 ABSTRACT:
Understanding the ‘industrial’ nature of media production and its individual segments is an essential part of any systematic scholarly reflection on the cultural, economic or political aspects of media communication. The media industries produce information, entertainment, narratives and cultural phenomena, i.e. materialised items able to disseminate (and promote) a plethora of ideas, experience, emotions, lifestyles, value-based opinions or even spiritual stimuli. However, despite all of their unique traits and production principles, media industries may be seen as ‘common’ industrial segments that are subject to specific technological, economic and commercial imperatives. The production ‘phase’ of media communication certainly involves a wide spectrum of rather complex production mechanisms. The study thus aims to explore and discuss the current scholarly opinions on the media industries and their social, cultural, economic and technological frameworks. Firstly, the authors offer an overview of existing definitions of the media industries and their typologies. The basic terminological outlines are followed by a closer look at transformations of the media industries in the digital era, especially in relation to late modern media audiences and their volatile preferences. The authors also introduce, discuss and compare various paradigmatic outlines related to studying the economic aspects of media production, placing emphasis on the political economy of media and its problematic relationship to media studies and cultural studies.

KEY WORDS:
critical political economy of media, late modern media audiences, media and cultural studies, media economics, media industries, media ownership, oligopolies

01. RADOSINSKA et al. – CT 1-2020Download
]]> Television News as an Information Source and Its Perception in Slovakia https://communicationtoday.sk/television-news-as-an-information-source-and-its-perception-in-slovakia/ Tue, 23 Apr 2019 09:24:19 +0000 https://www.communicationtoday.sk/?p=2802 ABSTRACT:
Television news reporting is one of the most significant information sources, through which the media audiences get acquainted with the current affairs related to all aspects of social life in order to understand them. The research study focuses on the issue of news perception and its interpretation by the recipients with emphasis put on acquiring new information. The theoretical outlines of the study reflect on specific demands and expectations of the society associated with TV news, as well as on today’s television audiences, the process of news perception and its determinants. The authors also offer results of their own research inquiry into television news reporting that aim to define the meaning of news in terms of everyday lives of its recipients, stressing out its information and educational function bound to social demands associated with media. This topic is also related to the recipients’ ability to ‘decode’ pieces of news and acquire the necessary information. The research was conducted by combining various research methods and tools – focus groups, standardised questionnaire surveys and a quantitative content analysis of selected news stories (in total 120 respondents were involved). The researchers used the selected research material consisting of news stories broadcast by Slovak commercial television station TV Markíza to examine the respondents’ ability to interpret news coverage with regard to its function as an information source.

KEY WORDS:
audience, credibility of TV newscast, decoding, information source, information quality, perception, television, television news

03. VISNOVSKY et al. – CT 1-2019Download
]]> Some Notes on the Translation as an Interpretative Art and Communication as well. Interview with Juraj Vojtek https://communicationtoday.sk/some-notes-the-translation-as-interpretative-art-and-communication-as-well-interview-with-juraj-vojtek/ Thu, 07 Apr 2016 19:52:34 +0000 https://www.communicationtoday.sk/?p=1669 ABSTRACT:
This interview has been done at the occasion of The Grant Prize delivered by The Lewis Carroll Society of North America to the Slovak edition of Lewis Carroll’s books Alica v krajine zázrakov and Za zrkadlom a s čím sa tam Alica stretla, in English Alice’s Adventures in Wonderland and Through the Looking Glass and What Alice Found There, which were published by Slovart, illustrated by Dušan Kállay, and co-translated by Viera Vojtková a Juraj Vojtek. It presents two main events organised by the Society at the 150th anniversary of publication of the book in England – the introduction of a three volume set (LINDSETH, J. A. (ed.): Alice In a World of Wonderlands. The Translations of Lewis Carroll´s Masterpiece. New Castle, Delaware : Oak Knoll Press and The Lewis Carroll Society of North America, 2015. 2656 p.), and the exhibition of Lewis Carroll’s masterpieces translated into more than 200 languages of the world. It serves to one of the awarded creators of the book, to Full Prof. Juraj Vojtek, as a starting point to give a thought on such questions as what is a translation, what are its limits and what is its place in communication, from the viewpoint of a practical translator.

KEY WORDS:

translation, translator, exoticism and domestication, intrapersonal communication of the translator

09_Višňovský_Radošinská_CT-1-2016  Download

]]> Mimoriadne udalosti a ich vplyv na štruktúru novín – prípad denníka SME https://communicationtoday.sk/mimoriadne-udalosti-a-ich-vplyv-na-strukturu-novin-pripad-dennika-sme-2/ Wed, 26 Feb 2014 07:59:17 +0000 https://www.communicationtoday.sk/?p=952 Changing social reality provides authors of the periodical press, especially the dailies, with unpredictable situations which they have to cope with. In the paper the author deals with the structural-compositional issues of the daily periodical press using the example of the Slovak quality daily SME. By means of an empirical research of the structure of SME in 2008 and 2009, he takes notice of the impact of unpredictable events having influence on the whole society on the layout of one issue. He takes into account the fact that informing about important events requires devoting adequate space to the sheet of the newspaper, whereby it comes to the breaking of a long-term model of the periodical. It is characterized by a relatively constant setting of the content and stable amount of the pages of the title in individual issues, which results into certain structure of a newspaper unit. Therefore, the reader is able to orientate fast in the newspaper. The outcome of the empirical part is represented by discussing aspects of contemporary situation on the market with the dailies and its reasons; delimiting newspaper unit as well as its components, in the context of accessible notions of Slovak and foreign newspaper science. Special attention is paid to the structure of a newspaper unit from methodological viewpoint and immediate interference into it, which is shown by the breaking of the stable structure of a newspaper.

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]]> Extraordinary Events And Their Impact On Newspaper Structure – Case Of The Daily Sme https://communicationtoday.sk/extraordinary-events-and-their-impact-on-newspaper-structure-case-of-the-daily-sme/ Wed, 26 Feb 2014 07:57:11 +0000 https://www.communicationtoday.sk/?p=949 Changing social reality provides authors of the periodical press, especially the dailies, with unpredictable situations which they have to cope with. In the paper the author deals with the structural-compositional issues of the daily periodical press using the example of the Slovak quality daily SME. By means of an empirical research of the structure of SME in 2008 and 2009, he takes notice of the impact of unpredictable events having influence on the whole society on the layout of one issue. He takes into account the fact that informing about important events requires devoting adequate space to the sheet of the newspaper, whereby it comes to the breaking of a long-term model of the periodical. It is characterized by a relatively constant setting of the content and stable amount of the pages of the title in individual issues, which results into certain structure of a newspaper unit. Therefore, the reader is able to orientate fast in the newspaper. The outcome of the empirical part is represented by discussing aspects of contemporary situation on the market with the dailies and its reasons; delimiting newspaper unit as well as its components, in the context of accessible notions of Slovak and foreign newspaper science. Special attention is paid to the structure of a newspaper unit from methodological viewpoint and immediate interference into it, which is shown by the breaking of the stable structure of a newspaper.

08_Višňovský_CT-2-2011  Download

]]> MIMORIADNE UDALOSTI A ICH VPLYV NA ŠTRUKTÚRU NOVÍN prípad denníka SME https://communicationtoday.sk/mimoriadne-udalosti-a-ich-vplyv-na-strukturu-novin-pripad-dennika-sme/ Mon, 17 Feb 2014 09:17:18 +0000 https://www.communicationtoday.sk/?p=621 Changing social reality provides authors of the periodical press, especially the dailies, with unpredictable situations which they have to cope with. In the paper the author deals with the structural-compositional issues of the daily periodical press using the example of the Slovak quality daily SME. By means of an empirical research of the structure of SME in 2008 and 2009, he takes notice of the impact of unpredictable events having influence on the who-le society on the layout of one issue. He takes into account the fact that informing about important events requires devoting adequate space to the sheet of the newspaper, whereby it comes to the breaking of a long-term model of the periodical. It is characterized by a relatively constant setting of the content and stable amount of the pages of the title in individual issues, which results into certain structure of a newspaper unit. Therefore, the reader is able to orientate fast in the newspaper. The outcome of the empirical part is represented by discussing aspects of contemporary situation on the market with the dailies and its reasons; delimiting newspaper unit as well as its components, in the context of accessible notions of Slovak and foreign newspaper science. Special attention is paid to the structure of a newspaper unit from methodological viewpoint and immediate interference into it, which is shown by the breaking of the stable structure of a newspaper.

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]]> EXTRAORDINARY EVENTS AND THEIR IMPACT ON NEWSPAPER STRUCTURE – CASE OF THE DAILY SME https://communicationtoday.sk/extraordinaryevents-and-their-impact-on-newspaper-structure-case-of-the-daily-sme/ Mon, 17 Feb 2014 09:14:03 +0000 https://www.communicationtoday.sk/?p=528 Changing social reality provides authors of the periodical press, especially the dailies, with unpredictable situations which they have to cope with. In the paper the author deals with the structural-compositional issues of the daily periodical press using the example of the Slovak quality daily SME. By means of an empirical research of the structure of SME in 2008 and 2009, he takes notice of the impact of unpredictable events having influence on the who-le society on the layout of one issue. He takes into account the fact that informing about important events requires devoting adequate space to the sheet of the newspaper, whereby it comes to the breaking of a long-term model of the periodical. It is characterized by a relatively constant setting of the content and stable amount of the pages of the title in individual issues, which results into certain structure of a newspaper unit. Therefore, the reader is able to orientate fast in the newspaper. The outcome of the empirical part is represented by discussing aspects of contemporary situation on the market with the dailies and its reasons; delimiting newspaper unit as well as its components, in the context of accessible notions of Slovak and foreign newspaper science. Special attention is paid to the structure of a newspaper unit from methodological viewpoint and immediate interference into it, which is shown by the breaking of the stable structure of a newspaper.

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]]> Nastolovanie tém a vplyv lokálnych médií na formovanie verejnej agendy – prípadová štúdia https://communicationtoday.sk/nastolovanie-tem-a-vplyv-lokalnych-medii-na-formovanie-verejnej-agendy-pripadova-studia/ Mon, 17 Feb 2014 09:04:34 +0000 https://www.communicationtoday.sk/?p=538 The study deals with issues of agenda setting and influence of media operating at the local level to serve the public agenda in both theoretical and empirical perspective. The focus is on media, political and public agenda as well as the development of ideas about them. The main goal of the authors was to test hypotheses regarding the ability of media in agenda setting and highlighting certain attributes that influence their interpretation in terms of the public, as well as whether these effects manifest themselves at the local level. As an example, the authors studied the city of Žiar nad Hronom, Slovak Republic, which is also the publisher of the weekly Mestské noviny. They were interested in the function of the local media, especially the periodical, in the process of agenda setting, and their ability to influence public opinion in specific areas. These referred mainly to current and attractive themes form the viewpoint of the public and politicians. Locally, regional media is an essential tool for political communication and public opinion formation in a geographically defined area, and this markedly affects the character of the public agenda in the area in which they operate. Therefore, the authors were more interested in the impacts on the functioning of the media and media production at the local level.

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