Ivana Butoracová Šindleryová – Communication Today https://communicationtoday.sk Media, marketing, communication Fri, 20 Jun 2025 16:46:48 +0000 en-GB hourly 1 https://wordpress.org/?v=6.8.5 https://communicationtoday.sk/wp-content/uploads/cropped-favicon-ct-32x32.png Ivana Butoracová Šindleryová – Communication Today https://communicationtoday.sk 32 32 Brand Marketing of Regional Products – A Potential Strategic Management Tool in Regional Development https://communicationtoday.sk/brand-marketing-of-regional-products-a-potential-strategic-management-tool-in-regional-development/ Sun, 19 Apr 2020 17:34:44 +0000 https://www.communicationtoday.sk/?p=3291 ABSTRACT:
The study is based on a theory of the regional development and building of competitiveness of regions, as well as the regional labelling of products through using instruments of strategic management for the targeted direction of local marketing. Creating regional identity in the 21st century must be reflected in the public sector. The objective of the research was to define the influence of regional product brand existence on the efficient development of territorial marketing in the analysed regions under the conditions typical for the Slovak Republic. Based on a scientific evaluation of theoretically defined key terms (“region”, “regional labelling”, “regional product” or “territorial marketing”), the authors have proceeded to analyse individual brands of regional products in selected territorial units of the Slovak Republic – Kopanice; Záhorie; Hont; Ponitrie; Podpoľanie; Gemer-Malohont; Malodunajsko-Galantsko; Karsticum; Novohrad; Nitrava; and Pohronie. Within the analysis, they have conducted an empirical (quantitative) research in a form of questionnaires distributed to a target group of respondents that were defined as the coordinators of regional labelling of products and services for the analysed regions; these are dominantly local action groups and civic associations operating in the given territory. The aim of the authors’ study was to identify the character of the influence that the existence of regional brands of products has on an efficient increase in the promotion and awareness of the analysed regions with an objective to outline the possibilities of using the theory of regional product labelling under the conditions of the Slovak Republic within the context of territorial marketing development.

KEY WORDS:
coordinators of regional branding, region, regional product labelling, territorial marketing

10. BUTORACOVA SINDLERYOVA & HOGHOVA – CT 1-2020Download
]]> Podpora inovácií v sektore vzdelávania v nadväznosti na implementáciu nástrojov komunikačnej politiky v závislosti od cielovej skupiny https://communicationtoday.sk/podpora-inovacii-v-sektore-vzdelavania-v-nadvaznosti-na-implementaciu-nastrojov-komunikacnej-politiky-v-zavislosti-od-cielovej-skupiny-2/ Wed, 26 Feb 2014 07:43:00 +0000 https://www.communicationtoday.sk/?p=939 Education system of the Slovak Republic does not refer to social needs and it cannot be seen as appropriate to the labour market needs. It is not possible to create an effective cooperation of all mentioned areas if not changing the system from its substance – at the level of grammar and high schools – within various financial support sources. When analyzing education institutions communication policy we have come to a proposal of optimum communication model, mentioning PR as its dominant factor within both the public and private education sphere as a target group. This model is able to provide the acceptation of the offered education services within the target groups reflecting the need of education growth of the region. Within the research we present a complete analysis of education needs in relation to the regional competitiveness growth and regional disparities elimination. We analyze innovation support within education sector and its benefit to education growth of Presov region as a selected developing region.

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]]> Podpora inovácií v sektore vzdelávania v nadväznosti na implementáciu nástrojov komunikačnej politiky v závislosti od cielovej skupiny https://communicationtoday.sk/podpora-inovacii-v-sektore-vzdelavania-v-nadvaznosti-na-implementaciu-nastrojov-komunikacnej-politiky-v-zavislosti-od-cielovej-skupiny/ Wed, 26 Feb 2014 07:42:20 +0000 https://www.communicationtoday.sk/?p=935 Education system of the Slovak Republic does not refer to social needs and it cannot be seen as appropriate to the labour market needs. It is not possible to create an effective cooperation of all mentioned areas if not changing the system from its substance – at the level of grammar and high schools – within various financial support sources. When analyzing education institutions communication policy we have come to a proposal of optimum communication model, mentioning PR as its dominant factor within both the public and private education sphere as a target group. This model is able to provide the acceptation of the offered education services within the target groups reflecting the need of education growth of the region. Within the research we present a complete analysis of education needs in relation to the regional competitiveness growth and regional disparities elimination. We analyze innovation support within education sector and its benefit to education growth of Presov region as a selected developing region.

08_Šindleryová_CT-2-2010  Download

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