Hana Pravdová – Communication Today https://communicationtoday.sk Media, marketing, communication Thu, 26 Jun 2025 13:39:00 +0000 en-GB hourly 1 https://wordpress.org/?v=6.8.3 https://communicationtoday.sk/wp-content/uploads/cropped-favicon-ct-32x32.png Hana Pravdová – Communication Today https://communicationtoday.sk 32 32 Reality Show as a Controversial Format of Socialisation https://communicationtoday.sk/reality-show-as-a-controversial-format-of-socialisation/ Wed, 30 Nov 2022 13:09:00 +0000 https://communicationtoday.sk/?p=4015 ABSTRACT:
The media fulfil various functions in society. For the audience and for society, the priority of these functions may be different. In terms of importance for society, their socialisation function is also important. Socialisation through the media assumes its dominance when there is a dysfunction of primary socialisation or at certain stages of human development. From a societal perspective, their influence as a potential shaper of society’s culture in the context of secondary socialisation is relevant. At present, audio-visual production in particular is dominant. It is attractive to all generations, as it provides both information and entertainment in a way that is convenient for the audience. Television offers different types of programmes with higher or lower value and quality of media content. Reality shows have a relatively significant presence in the programming structure. This television format on the border of non-fiction and fiction brings in different values, formulas and elements. The authors of the study analyse the various positive and controversial elements of reality shows. They focus on trash reality shows, which are more prominently represented in the autumn programming structure. In their interpretation, they not only draw on current findings, but also use their years of experience and knowledge from research in this field. The emphasis is on the potential impact on the socialisation of sensitive audience groups as well as on the culture of society as a whole.

KEY WORDS:
controversy, ethics, extremity, reality shows, socialisation, television

02. HUDIKOVA – PRAVDOVA – CT 2-2022Download
]]> Correlations of Culture, Game Principles and Media Productions https://communicationtoday.sk/correlations-of-culture-game-principles-and-media-productions/ Tue, 30 Nov 2021 20:02:00 +0000 https://communicationtoday.sk/?p=3835 ABSTRACT:
The study deals with culture, acting principles and media productions. From this aspect, the authors argue for the premise of their correlation, applying interdisciplinary approaches to the analysis of sources and applying hermeneutic, phenomenological-reductive and causal approaches. In the study, they highlight the penetration of game elements into culture, the influence of game elements on human behaviour and identify them in people’s everyday activities. They recognise game elements in the various social roles of individuals that determine their social behaviour and actions as well as their game actions. They deal with game principles and related game rituals, forming an integral symbolic part of socio-culture and artistic culture. They conceive the theoretical starting points mainly in relation to the game principle of mimicry. They reflect the dimensions of games in the interface of their purpose, utility, creativity and aesthetic qualities. They point to the audience’s capacity for narrative immersion in the context of their fascination with games and media content. In this context, they define and conceptualise the term “narrative audience introspection” and point to the spectacularity of games and media productions.

KEY WORDS:
artistic culture, culture, game, game principles, game rituals, media staging, narrative immersion, narrative introspection, player, socio-culture, spectacularity

01. PRAVDOVA – HUDIKOVA – CT 2-2021Download
]]> The Pragmatism of Hybridisation Logic of Television News in Slovakia https://communicationtoday.sk/the-pragmatism-of-hybridisation-logic-of-television-news-in-slovakia/ Sun, 19 Apr 2020 16:59:25 +0000 https://www.communicationtoday.sk/?p=3283 ABSTRACT:
Within this study, the authors resolve the issue of the hybridisation of journalistic production in electronic media and specifically in television. Hybridisation has fully expanded into print and online media as well. The authors determine whether this phenomenon is present in television news and to what extent. They see hybridisation as a consequence of multiple factors, including social and political conditions, commercialisation, the market environment, technological developments, topic recycling, and changes in lifestyle and rhythm. All have had an impact on newsroom strategies, working behaviour, methods of journalistic production and changes in perception stereotypes. The decision was made to investigate the phenomenon of hybridisation of news production by monitoring the occurrence of specific elements of analytical and fictional current affairs in news formats, specifically the main news programmes on selected Slovak television stations. The occurrence of these elements is evaluated in the context of genre, topicality and territoriality. The findings are synthesised in connection with presentation in both the public and commercial media space.

KEY WORDS:
current affairs, genre, hybridisation, main news programmes, news, report, television, topic recycling

06. HUDIKOVA et al. – CT 1-2020Download
]]> Mediatisation of Communicative Behaviour. Interview with Friedrich Krotz https://communicationtoday.sk/mediatisation-communicative-behaviour-interview-friedrich-krotz/ Mon, 20 Nov 2017 17:32:57 +0000 https://www.communicationtoday.sk/?p=1892 ABSTRACT:
The interview focuses on Friedrich Krotz’s views on the mediatisation of communication and culture and its consequences for daily life and social relations, culture and society. While discussing the topic Friedrich Krotz mostly addresses the negative aspects of mediatisation and outlines possible solutions to counter them. The given topics also refer to technological and cultural development of the society in the light of the influential notions proposed by Theodor Adorno, Max Horkheimer or Marshall McLuhan as well as from the viewpoint of specific traits of today’s communication via cyberspace. The interview therefore covers the issues concerning Internet security and privacy. The discussion specifically reflects on our dependence on online search engines, especially Google, and Internet social networks such as Facebook or WhatsApp.

KEY WORDS:
communication, media, media culture, mediatisation, social networks

11_Krotz_Pravdová_Hulajová_CT-2-2017  Download

]]> Phenomenon Of Amusement And Role Of Stereotypes In Production And Acceptance Of Media Culture https://communicationtoday.sk/phenomenon-of-amusement-and-role-of-stereotypes-in-production-and-acceptance-of-media-culture/ Mon, 17 Feb 2014 08:55:34 +0000 https://www.communicationtoday.sk/?p=471 The paper deals with the issue of amusement phenomenon and function of stereotypes by production and acceptance of media culture. The goal of submitted text is the analysis of complex row of primary and secondary factors, on the ground of which, the author defi nes the initial ideas and conclusions. The paper is divided into four, logically ordered and mutually connected ideas and conclusions. The fi rst part was by the author called „Amusement phenomenon refl ection from interdisciplinary points of view. “ There are drafted out some views of key disciplines-philosophy, aesthetics, social and cultural anthropology, cognitive psychology, sociology and methodology on ontological origin of amusement. The author comes to conclusions that the phenomenon of amusement in human culture is the result of need, resulting from mental and physical dispositions of individuals. The need to be entertained is culturally related and defi ned as well. The amusement phenomenon has its formal and content related expression too (verbal, motional, written, symbolical, genre etc.), which takes into consideration and respects given cultural issues (symbols, language, norms, values). There is some specifi c emotion connected with the acceptance of amusement-fascination that signals the intensity of living by an individual-something unexpected, surprising, shocking, wonder, feelings and states of fl ush, thrill, etc. The amusement consumption in mass media leads to fantasy escapes from reality to imaginary worlds and to loss of interest in the relevant social questions. 

In the second part, „Mental corridor“ of contemporary society – fascination and phenomenon of amusement,“the author allocates the implications of secularized amusement acting in purviews of processes of progressive infantilism,juvenilization, voyeurisms, carnival show, individualization, reduction, narcissism and hedonism of individuals, who live in funny, humorous, spectacular or adventurous society. She also analyses the phenomenon of mass and pop culture in the context with cardinal changes of society. She comes to the following conclusions:

The phenomenon of amusement fi lls several functions-hedonistic, escapic and therapeutical. The contemporary man is fascinated by media amusement, because it enables him distraction, short-lasting reality escape, change of lity for the others, etc. On one hand, in the theoretical refl exion of the issue, the authors point at fatal inflence of media amusement on an individual and society, and on the other hand they praise its ability to recover the energy, inform, educate and bring up in a non-violent, interesting way. The success of American general popular mass culture in global dimensions proves the global human interest in love, sex, violence, mysticism, hedonism, possessions, as well as the abilities of American commercial companies to use this interest in their advantage.

The fascination by amusement enhances the way of self-presentation of recipients, sets the favourite free-time activities, lifestyle and reinforces the effort to liberate from responsibility for the others. The individuals identify themselves with amusement, which offers them various kinds of consuming, exciting show of disparate pictures, rhythms, exotic fads, erotic etc. They act under the media pressure of two antagonistic tendencies. On one hand, they live in the frame of mass culture which offers uniformity, standardization, homogenization,“hyperconsum.“

On the other hand, their pop-culture resistance leads to extreme individualism, to an effort to differentiate from the others, exhibition of narcissistic superego and fl ashy self-presentation.The next part called „Dominant position of television in the spectrum of media amusement“ is dedicated to impact of television on the most important and most watched mass media in the fi eld of amusement production in various types of programmes. The most favourite and watched types of amusement in contemporary TV production are so called easy dramatic genre.

The author states that the amusement became the base building principle of other programmes and genres as well, including news or news-documentary genres. The primary duty of TV production is to drag the viewer into the story, which is usually set in some realistically perceived frame. The media content does not usually bring any specifi c message but simple, not complicated, easy-to-understand amusement, the goal of which is to offer the imagination, dramatic actions and emotions to people. This world is typical for the news and documentaries, which started to be created in the spirit of trivial infotainment. The trend of co called infotainmentization proves it. This trend is the result of public service news being changed into commercial one. Infotainment makes the happening easier, completes, edits according to its own images, dramatizes or changes the authentic events and affirmations about them entirely. The last part, „Problem of stereotypes in the context of television infotainment,“ deals with mediated and mass media stereotypes in the process of creating specifi c media reality. According to the author, the stereotypes are present in the frame of creating news service, where the specifi c elements and methods of infotainment are applied to large extent. She emphasises that when identifying individual elements creating the stereotypes in contemporary TV news service it is necessary to take into consideration the specialities of infotainment and trends, when processing given event, which have been applied mainly in commercial televisions.TV news service in Slovakia has several expressive components and features: infotainmentization (variety and ranking of topics, way of their processing in the way of show), celebritization (extreme personifi cation), exercitation of sharp graphic, dynamic cut and comment elements in news service texts. The author came to a conclusion that TV news service in the context of infotainmentization offers own versions of media reality and in it included media stereotypes.

01_Pravdová_CT-1-2011  Download

]]> Fenomén zábavy a úloha stereotypov v produkcii a recepcii mediálnej kultúry https://communicationtoday.sk/fenomen-zabavy-a-uloha-stereotypov-v-produkcii-a-recepcii-medialnej-kultury/ Mon, 17 Feb 2014 08:55:34 +0000 https://www.communicationtoday.sk/?p=510 The paper deals with the issue of amusement phenomenon and function of stereotypes by production and acceptance of media culture. The goal of submitted text is the analysis of complex row of primary and secondary factors, on the ground of which, the author defi nes the initial ideas and conclusions. The paper is divided into four, logically ordered and mutually connected ideas and conclusions. The fi rst part was by the author called „Amusement phenomenon refl ection from interdisciplinary points of view. “ There are drafted out some views of key disciplines-philosophy, aesthetics, social and cultural anthropology, cognitive psychology, sociology and methodology on ontological origin of amusement. The author comes to conclusions that the phenomenon of amusement in human culture is the result of need, resulting from mental and physical dispositions of individuals. The need to be entertained is culturally related and defi ned as well. The amusement phenomenon has its formal and content related expression too (verbal, motional, written, symbolical, genre etc.), which takes into consideration and respects given cultural issues (symbols, language, norms, values). There is some specifi c emotion connected with the acceptance of amusement-fascination that signals the intensity of living by an individual-something unexpected, surprising, shocking, wonder, feelings and states of fl ush, thrill, etc. The amusement consumption in mass media leads to fantasy escapes from reality to imaginary worlds and to loss of interest in the relevant social questions. 

In the second part, „Mental corridor“ of contemporary society – fascination and phenomenon of amusement,“the author allocates the implications of secularized amusement acting in purviews of processes of progressive infantilism,juvenilization, voyeurisms, carnival show, individualization, reduction, narcissism and hedonism of individuals, who live in funny, humorous, spectacular or adventurous society. She also analyses the phenomenon of mass and pop culture in the context with cardinal changes of society. She comes to the following conclusions:

The phenomenon of amusement fi lls several functions-hedonistic, escapic and therapeutical. The contemporary man is fascinated by media amusement, because it enables him distraction, short-lasting reality escape, change of lity for the others, etc. On one hand, in the theoretical refl exion of the issue, the authors point at fatal inflence of media amusement on an individual and society, and on the other hand they praise its ability to recover the energy, inform, educate and bring up in a non-violent, interesting way. The success of American general popular mass culture in global dimensions proves the global human interest in love, sex, violence, mysticism, hedonism, possessions, as well as the abilities of American commercial companies to use this interest in their advantage.

The fascination by amusement enhances the way of self-presentation of recipients, sets the favourite free-time activities, lifestyle and reinforces the effort to liberate from responsibility for the others. The individuals identify themselves with amusement, which offers them various kinds of consuming, exciting show of disparate pictures, rhythms, exotic fads, erotic etc. They act under the media pressure of two antagonistic tendencies. On one hand, they live in the frame of mass culture which offers uniformity, standardization, homogenization,“hyperconsum.“

On the other hand, their pop-culture resistance leads to extreme individualism, to an effort to differentiate from the others, exhibition of narcissistic superego and fl ashy self-presentation.The next part called „Dominant position of television in the spectrum of media amusement“ is dedicated to impact of television on the most important and most watched mass media in the fi eld of amusement production in various types of programmes. The most favourite and watched types of amusement in contemporary TV production are so called easy dramatic genre.

The author states that the amusement became the base building principle of other programmes and genres as well, including news or news-documentary genres. The primary duty of TV production is to drag the viewer into the story, which is usually set in some realistically perceived frame. The media content does not usually bring any specifi c message but simple, not complicated, easy-to-understand amusement, the goal of which is to offer the imagination, dramatic actions and emotions to people. This world is typical for the news and documentaries, which started to be created in the spirit of trivial infotainment. The trend of co called infotainmentization proves it. This trend is the result of public service news being changed into commercial one. Infotainment makes the happening easier, completes, edits according to its own images, dramatizes or changes the authentic events and affirmations about them entirely. The last part, „Problem of stereotypes in the context of television infotainment,“ deals with mediated and mass media stereotypes in the process of creating specifi c media reality. According to the author, the stereotypes are present in the frame of creating news service, where the specifi c elements and methods of infotainment are applied to large extent. She emphasises that when identifying individual elements creating the stereotypes in contemporary TV news service it is necessary to take into consideration the specialities of infotainment and trends, when processing given event, which have been applied mainly in commercial televisions.TV news service in Slovakia has several expressive components and features: infotainmentization (variety and ranking of topics, way of their processing in the way of show), celebritization (extreme personifi cation), exercitation of sharp graphic, dynamic cut and comment elements in news service texts. The author came to a conclusion that TV news service in the context of infotainmentization offers own versions of media reality and in it included media stereotypes.

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