Halyna Stashko – Communication Today https://communicationtoday.sk Media, marketing, communication Fri, 27 Jun 2025 15:00:37 +0000 en-GB hourly 1 https://wordpress.org/?v=6.8.3 https://communicationtoday.sk/wp-content/uploads/cropped-favicon-ct-32x32.png Halyna Stashko – Communication Today https://communicationtoday.sk 32 32 Hard News Revisited: A Case Study of Various Approaches to an Incident at a Primary School as Reflected in the Media https://communicationtoday.sk/hard-news-revisited-a-case-study-of-various-approaches-to-an-incident-at-a-primary-school-as-reflected-in-the-media/ Mon, 19 Apr 2021 18:13:29 +0000 https://communicationtoday.sk/?p=3739 ABSTRACT:
The study highlights various approaches to an incident at a primary school as reflected in the media. The authors analyze different media outputs and by using numerous examples prove the most important features of the news. They supplement their quantitative analysis with a qualitative analysis of the media outputs of selected news portals and focus on several key elements: title of the media output, content of the article, and signals of addressee orientation in the texts. The analysis is based on the comparison of the time of publication of the media output, the method of processing information and the headlines. Additionally, the study gives valuable information on the meaning of timeliness, conflict, proximity, and surprise. The research presents an exhaustive analysis of different forms of hard news production, forms of its reproduction, and media channels dividing media sources into three groups: news presented in serious portals, official sources, and tabloid news portals. Such an approach gives the opportunity to specify signals of addressee orientation in the headlines and the text body, typical of each media group. The results of the analysis vividly show what common and specific signals of addressee orientations in media sources, forming three groups – official, serious, and tabloids present hard news on their portals.

KEY WORDS:
emotional journalism, hard news, media market, media output, tabloid news portals, traditional and new media

08. PANASENKO et al. – CT 1-2021Download
]]> Phonetic and Syntactic Stylistic Means in Media Space: Manipulation or Emotional Commonplace? https://communicationtoday.sk/phonetic-and-syntactic-stylistic-means-in-media-space-manipulation-or-emotional-commonplace/ Thu, 01 Nov 2018 10:31:01 +0000 https://www.communicationtoday.sk/?p=2161 ABSTRACT:
The essay presents research of video and audio texts featuring public personalities for usage of phonetic and syntactic stylistic means in their speeches, aiming at identifying whether a set of phonetic and syntactic devices may enable deliberate manipulation or remain commonplace showing mere melodic patterns in speech. The analysis embraces schemes of stylistic overlapping and isolation, examines their effect within a speech and outlines cultural, gender and social backgrounds of the speaker and the audience, their correlation and ‘dialogue’ on the touch points. Taking into consideration the idea that any influence of famous personalities must have its achievement point and relevant feedback, it is possible to speak of media as of a bridge to human minds, a key to their hearts and a trigger to their behavioural patterns.

KEY WORDS:
emotions, gender, manipulation, media space, phonetic stylistic means, syntactic stylistic means

09_Stashko_CT-2-2018  Download

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