Grazyna Piechota – Communication Today https://communicationtoday.sk Media, marketing, communication Fri, 27 Jun 2025 14:57:54 +0000 en-GB hourly 1 https://wordpress.org/?v=6.8.3 https://communicationtoday.sk/wp-content/uploads/cropped-favicon-ct-32x32.png Grazyna Piechota – Communication Today https://communicationtoday.sk 32 32 Network Communities as an Expression of Inclusive Culture of Participation in Political Protests: The Sunflower Movement Case Study https://communicationtoday.sk/network-communities-as-an-expression-of-inclusive-culture-of-participation-in-political-protests-the-sunflower-movement-case-study/ Thu, 01 Nov 2018 10:22:17 +0000 https://www.communicationtoday.sk/?p=2151 ABSTRACT:
This article offers an analysis of the ways creation of a community influences the activity of users expressed in their network behaviour. It has been assumed that a varied choice of used tools and channels of communication characterising societies with a high level of technological development simultaneously influences fragmentation of network communication processes. Inclusive culture of participation becomes limited, which is the result of the degree of engagement of users which influence participation in a virtual community. This leads to their differentiation in relation to content and choice of the used channels during network communication. Another factor limiting participation is also communication activity of administrators of a virtual community who impose the dominating content of messages. The research results are a part of scientific research concerning the role of leaders in network communication as well as the creation of network communities that accompany political protests and demonstrations.

KEY WORDS:
Facebook, inclusive culture, network communication, political protest, social media, the Sunflower Movement

05_Piechota_CT-2-2018  Download

]]> The Role of Social Media During Protests on Maidan https://communicationtoday.sk/the-role-of-social-media-during-protests-on-maidan/ Fri, 06 Nov 2015 10:30:20 +0000 https://www.communicationtoday.sk/?p=1570 ABSTRACT:
Political protests which took place in Ukraine were another example of how social and content websites were used during protests on the Independence Square (Maidan Nezalezhnosti) in Kiev – the protests started in November 2013 and ended in February 2014. This article offers presentation of the results of research that was carried out in Kiev and Lviv in May 2015 among students of two Ukrainian universities: Borys Grinchenko Kyiv University and the National University of Taras Shevchenko in Lviv. The aim of the conducted research was to establish which of the new media (social media and blogs) and in what way were used by the students during protests and if the way of using the new media influenced the engagement of students in protests. Such comparative research also made it possible to find differences in attitudes and motivations of students participating in protests in Kiev but coming from two different cities in Ukraine – Kiev and Lviv. The research results may contribute to a deepened analysis of the ways the new media are used during political and social protests with reference to differences in people’s attitudes depending on their personal or Internet engagement.

KEY WORDS:
social media, political protests, social protests, Ukraine, Maidan Nezalezhnosti, Orange Revolution

07_Piechota_Rajczyk_CT-2-2015  Download

]]> Media In Election Processes https://communicationtoday.sk/media-in-election-processes-2/ Mon, 17 Feb 2014 09:09:30 +0000 https://www.communicationtoday.sk/?p=575 The politician does not want to be just a subject exposed to the political arena any longer, who is becoming well-known and recognizable thanks to political advertising. The politician is getting more active in the field of com-munication processes aimed at creating a new image of the politician, whom the voters know not just from the traditional media but also from their direct contact with the environment and passing his or her views on many subjects e.g. politics, social issues or economy. At the same time, political marketing processes are gradually replaced by political public relations processes, and the one-way direction of the message, which is character-istic of marketing communication, seems to be systematically replaced by the two-way communication, which is typical for the public relations processes. Progressing development of the social media, such as Internet blogs, Facebook, Twitter, as well as the development of political public relations, influence the changes in both: perceiv-ing the role of the traditional media in the election processes and political communication and in the co-relation between the traditional media and the social media. Social media are more likely to be regarded as being not only complementary to the traditional media, or the brand-new communication tool, but even being an alternative to the traditional media.

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]]> Media In Election Processes https://communicationtoday.sk/media-in-election-processes/ Mon, 17 Feb 2014 09:07:38 +0000 https://www.communicationtoday.sk/?p=556 The politician does not want to be just a subject exposed to the political arena any longer, who is becoming well-known and recognizable thanks to political advertising. The politician is getting more active in the field of com-munication processes aimed at creating a new image of the politician, whom the voters know not just from the traditional media but also from their direct contact with the environment and passing his or her views on many subjects e.g. politics, social issues or economy. At the same time, political marketing processes are gradually replaced by political public relations processes, and the one-way direction of the message, which is character-istic of marketing communication, seems to be systematically replaced by the two-way communication, which is typical for the public relations processes. Progressing development of the social media, such as Internet blogs, Facebook, Twitter, as well as the development of political public relations, influence the changes in both: perceiv-ing the role of the traditional media in the election processes and political communication and in the co-relation between the traditional media and the social media. Social media are more likely to be regarded as being not only complementary to the traditional media, or the brand-new communication tool, but even being an alternative to the traditional media.

04_Piechota_CT-2-2011  Download

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