František Zich – Communication Today https://communicationtoday.sk Media, marketing, communication Tue, 24 Jun 2025 11:25:59 +0000 en-GB hourly 1 https://wordpress.org/?v=6.8.5 https://communicationtoday.sk/wp-content/uploads/cropped-favicon-ct-32x32.png František Zich – Communication Today https://communicationtoday.sk 32 32 On The Theme Of Marketing Communication Side Effects https://communicationtoday.sk/on-the-theme-of-marketing-communication-side-effects-2/ Wed, 26 Feb 2014 08:23:47 +0000 https://www.communicationtoday.sk/?p=960 This article covers the issues of complex impacts of marketing communication on society. It focuses in particular on side effects, unwanted consequences of advertising. Based on data from an empiric survey which was focused on the target group of younger respondents with completed secondary and university education, it presents its fi ndings about traceability of advertising and perception of side effects of advertising messages. It has been confi rmed that a larger part of respondents does not deal with side effects of advertising; they do not know or cannot assess what are overall side effects of advertising on society. In assessment of ads promoting individual types of products, however, the side, unwanted effects are reported. However, rather negative social effects of advertising of the promoted product prevail. The achieved fi ndings contribute to the methodology of recognition of the complex impact of marketing communication, especially of advertising, on society.

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]]> On The Theme Of Marketing Communication Side Effects https://communicationtoday.sk/on-the-theme-of-marketing-communication-side-effects/ Wed, 26 Feb 2014 08:19:36 +0000 https://www.communicationtoday.sk/?p=957 This article covers the issues of complex impacts of marketing communication on society. It focuses in particular on side effects, unwanted consequences of advertising. Based on data from an empiric survey which was focused on the target group of younger respondents with completed secondary and university education, it presents its fi ndings about traceability of advertising and perception of side effects of advertising messages. It has been confi rmed that a larger part of respondents does not deal with side effects of advertising; they do not know or cannot assess what are overall side effects of advertising on society. In assessment of ads promoting individual types of products, however, the side, unwanted effects are reported. However, rather negative social effects of advertising of the promoted product prevail. The achieved fi ndings contribute to the methodology of recognition of the complex impact of marketing communication, especially of advertising, on society.

05_Zich_CT-1-2012  Download

]]> ŽITÝ PROSTOR, MENTÁLNÍ MAPY A REKLAMA https://communicationtoday.sk/zity-prostor-mentalni-mapy-a-reklama-2/ Mon, 17 Feb 2014 09:05:01 +0000 https://www.communicationtoday.sk/?p=542 ABSTRACT:
This paper deals with the issue of living space and mental maps in relation to advertising. Lived area means the place where a person moves most, like home, streets, means of transportation, workplaces, schools, sports facilities, cultural facilities, etc. The mental map is subjectively mirrored space saved in the consciousness of man. It is a tool of spontaneous orientation in space, the assumption for the decision-making about location of their activities. The methods of exploring mental maps are being mentioned. Research probe results indicate the role of advertising in the lived space and the mental map. In relation to advertising and its place in the lived space a conclusion is being stated that advertising does not belong to the identification characteristics of mental maps, neither in positive – nor in negative sense. Its presence in the lived space is registered by most people; anyway it is accepted as its self-evident integral part, without any significant impact on spatial identification.

]]> Žitý prostor, mentální mapy a reklama https://communicationtoday.sk/zity-prostor-mentalni-mapy-a-reklama/ Mon, 17 Feb 2014 08:58:01 +0000 https://www.communicationtoday.sk/?p=506 This paper deals with the issue of living space and mental maps in relation to advertising. Lived area means the place where a person moves most, like home, streets, means of transportation, workplaces, schools, sports facilities,cultural facilities, etc. The mental map is subjectively mirrored space saved in the consciousness of man. It is a tool of spontaneous orientation in space, the assumption for the decision-making about location of their activities. The methods of exploring mental maps are being mentioned. Research probe results indicate the role of advertising in the lived space and the mental map. In relation to advertising and its place in the lived space a conclusion is being stated that advertising does not belong to the identification characteristics of mental maps, neither in positive – nor in negative sense. Its presence in the lived space is registered by most people; anyway it is accepted as its self-evident integral part, without any significant impact on spatial identification.

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]]> Lived Space, Mental Maps And Advertising https://communicationtoday.sk/lived-space-mental-maps-and-advertising/ Mon, 17 Feb 2014 08:52:39 +0000 https://www.communicationtoday.sk/?p=465 This paper deals with the issue of living space and mental maps in relation to advertising. Lived area means the place where a person moves most, like home, streets, means of transportation, workplaces, schools, sports facilities,cultural facilities, etc. The mental map is subjectively mirrored space saved in the consciousness of man. It is a tool of spontaneous orientation in space, the assumption for the decision-making about location of their activities. The methods of exploring mental maps are being mentioned. Research probe results indicate the role of advertising in the lived space and the mental map. In relation to advertising and its place in the lived space a conclusion is being stated that advertising does not belong to the identification characteristics of mental maps, neither in positive – nor in negative sense. Its presence in the lived space is registered by most people; anyway it is accepted as its self-evident integral part, without any significant impact on spatial identification.

01_Zich_CT-1-2013  Download

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