MAN VS. TECHNOLOGY (FORMS AND TRANSFORMATIONS OF VIRTUALISATION OF EVERYDAY LIFE IN THE ERA OF TRANSHUMANISM)

Erika Moravčíková — Sun, 24 Nov 2024 16:41:45 +0000

ABSTRACT:

The authors of the present study analyse various forms of virtualisation of the everyday as they appear in different theories and forms in contemporary media studies (see: Deuze, 2016; Floridi, 2019; Manovich, 2018; Lindgren et al., 2014; Gálik, 2011; Radošinská, 2021; Čábyová et al., 2024), including the transformation of physical space to cyberspace (exemplified by the virtualisation of home), social desertion via the digitisation of the self, transhumanism and the Quantified Self movement. The study is aimed at highlighting the current shift towards online culture and reflecting on some of the socio-cultural changes that are gradually establishing themselves under the influence of digitalisation and virtual forms of experience. At the same time, the authors reflect on some socio-cultural shifts from post-humanism to transhumanism. These shifts are gradually and inevitably establishing themselves under the baton of digitalisation and virtual forms of experiencing the everyday. The ambition of the text is to analyse the presence, manifestations and rise of phenomena related to the virtualisation of the everyday and socio-cultural reality as part of broader processes of digitisation (life-hacking and Quantified Self movement, transhumanism, artificial intelligence).

KEY WORDS:
artificial intelligence, cyberspace, digital media culture, Quantified Self movement, transhumanism, virtualisation of the home

01_MORAVCIKOVA-et-al._CT-2-2024 Download

DOI: https://doi.org/10.34135/communicationtoday.2024.Vol.15.No.2.1

Human Downgrading – The Concept of Human Degradation on Social Media

Erika Moravčíková — Sun, 24 Apr 2022 12:57:04 +0000

ABSTRACT:
Virtual environments and social media platforms are an important communication hub and source of socialization, shaping the referential framework for many digital natives. Social media have undoubtedly changed the way the human community communicates and shares information. It is thanks to them that social contacts can be maintained almost continuously, and information can be quickly accessed. Their downside is – which is also the primary focus of this study – that they have also become the generators of various dependencies and a source of human downgrading. Through sophisticated algorithms and targeted manipulative techniques of digital oligarchs, social media exploit the weaknesses of the human psyche. The ambition of this study is to provide an analytical and descriptive socio-critical insight into a relatively new phenomenon – surveillance capitalism and attention economy. The text identifies the selected socio-cultural consequences of the use of social media in the online and offline environment through the optics of human downgrading.

KEY WORDS:
Human downgrading, social media, social networks, attention economy, surveillance capitalism

03. MORAVCIKOVA – CT 1-2022 Download

Erika Moravčíková – Communication Today

MAN VS. TECHNOLOGY (FORMS AND TRANSFORMATIONS OF VIRTUALISATION OF EVERYDAY LIFE IN THE ERA OF TRANSHUMANISM)

Human Downgrading – The Concept of Human Degradation on Social Media