Dana Petranová – Communication Today https://communicationtoday.sk Media, marketing, communication Thu, 26 Jun 2025 13:23:16 +0000 en-GB hourly 1 https://wordpress.org/?v=6.8.3 https://communicationtoday.sk/wp-content/uploads/cropped-favicon-ct-32x32.png Dana Petranová – Communication Today https://communicationtoday.sk 32 32 Current Development Trends of Media Literacy in the European Union Countries https://communicationtoday.sk/current-development-trends-media-literacy-european-union-countries/ Wed, 12 Apr 2017 20:23:36 +0000 https://www.communicationtoday.sk/?p=1829 ABSTRACT:
The study deals with an investigation into the processes and projects related to the development of media education and media literacy education in the countries of the European Union. The study assesses media education activities in individual EU Member States in terms of various initiatives and projects and their primary focus. The aim of the study is to identify areas of media education and literacy to which European countries devote most attention. The authors aim to summarise and compare projects that have significantly contributed to media education development through their activities towards media education of citizens and improving media literacy in the EU. The text also focuses on extracurricular, non-formal education concentrated around activities and projects outside of the formal education system; those are mainly implemented by companies and non-profit organisations in order to involve selected groups of the population. In the text, the authors analyse secondary data and results of published researches and theoretical studies on the given topic. The introduction provides a brief description of formal, non-formal and informal education in terms of their goals and differences. The authors then characterise the areas of media education by categorising individual types of literacy (including media literacy, literacy involving critical analysis of media content, digital and information literacy, film literacy, news and reading literacy, Internet literacy and online safety, digital game literacy and media communication literacy). Existing initiatives in the EU countries are provided as examples in the identified areas and literacies. The given information is used to create a summary of the current media education activities and the dominant focal points of non-formal education initiatives in individual EU countries. The study thus offers an overview of the types of literacies and organisations actively contributing to the formation of a media literate EU population.

KEY WORDS:
areas of media education, European Union, film literacy, Internet literacy and online safety, media education, media literacy, news and reading literacy, non-formal education, digital game literacy and media communication literacy

04_Petranová_Hossová_Velický_CT-1-2017  Download

]]> Úroveň mediálnej gramotnosti slovenských seniorov https://communicationtoday.sk/uroven-medialnej-gramotnosti-slovenskych-seniorov/ Fri, 02 May 2014 07:18:39 +0000 https://www.communicationtoday.sk/?p=1032 The paper offers a summary of main findings of the quantitative research on the media literacy level of Slovak seniors. We have conducted our research within a broader set of research activities of IMEC – International Media Education Centre founded thanks to initiative by Faculty of Mass Media Communication, University of SS. Cyril and Methodius in Trnava. The research was focused on mapping the media competencies of Slovak senior population. The main goal was to find out the level of media literacy of our seniors. To what extent are they able to use computers and the Internet? Are the ways they use media active and balanced or not? Do they understand media content and its functions? What is their knowledge about media regulation? We also paid attention to the issue of seniors using media for public participation as well as to their skills related to creating media contents. Our findings suggest that Slovak seniors reach the basic level of media literacy in all three considered categories: user competencies, critical thinking and communication skills. Therefore, we are able to confirm that the seniors are aware of the basic media functions and they know how to use media for education purposes, relax or entertainment.

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]]> The Media Literacy Level Of Slovak Seniors https://communicationtoday.sk/the-media-literacy-level-of-slovak-seniors/ Fri, 02 May 2014 07:17:54 +0000 https://www.communicationtoday.sk/?p=1030 The paper offers a summary of main findings of the quantitative research on the media literacy level of Slovak seniors. We have conducted our research within a broader set of research activities of IMEC – International Media Education Centre founded thanks to initiative by Faculty of Mass Media Communication, University of SS. Cyril and Methodius in Trnava. The research was focused on mapping the media competencies of Slovak senior population. The main goal was to find out the level of media literacy of our seniors. To what extent are they able to use computers and the Internet? Are the ways they use media active and balanced or not? Do they understand media content and its functions? What is their knowledge about media regulation? We also paid attention to the issue of seniors using media for public participation as well as to their skills related to creating media contents. Our findings suggest that Slovak seniors reach the basic level of media literacy in all three considered categories: user competencies, critical thinking and communication skills. Therefore, we are able to confirm that the seniors are aware of the basic media functions and they know how to use media for education purposes, relax or entertainment.

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]]> Rozvíja mediálna výchova v školách kritické kompetencie žiakov? https://communicationtoday.sk/rozvija-medialna-vychova-v-skolach-kriticke-kompetencie-ziakov/ Mon, 17 Feb 2014 09:07:16 +0000 https://www.communicationtoday.sk/?p=557 Media education in formal education in Slovakia is the compulsory part of school curricula. One of the basic goals of media education is to teach pupils how to subject the media contents to critical analysis, in other words to develop their critical thinking abilities. The history of effi ciency research and confi rmation of the necessary inclusion of media education to schools does not have a long tradition. That was the reason for us to carry out the research and try to answer the question what is the relation between passing the course of media education and development of critical thinking competence. The study also offers information pointing to present-day limitations of formal media education in Slovakia; its ambition is to bring suggestions improving the current conditions.

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]]> Does Media Education At Schools Develop Student´s Critical Competences? https://communicationtoday.sk/does-media-education-at-schools-develop-students-critical-competences/ Mon, 17 Feb 2014 09:06:00 +0000 https://www.communicationtoday.sk/?p=546 Media education in formal education in Slovakia is the compulsory part of school curricula. One of the basic goals of media education is to teach pupils how to subject the media contents to critical analysis, in other words to develop their critical thinking abilities. The history of effi ciency research and confi rmation of the necessary inclusion of media education to schools does not have a long tradition. That was the reason for us to carry out the research and try to answer the question what is the relation between passing the course of media education and development of critical thinking competence. The study also offers information pointing to present-day limitations of formal media education in Slovakia; its ambition is to bring suggestions improving the current conditions.

05_Petranová_CT-1-2011  Download

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