Anna Sámelová – Communication Today https://communicationtoday.sk Media, marketing, communication Fri, 03 Dec 2021 11:16:18 +0000 en-GB hourly 1 https://wordpress.org/?v=6.8.5 https://communicationtoday.sk/wp-content/uploads/cropped-favicon-ct-32x32.png Anna Sámelová – Communication Today https://communicationtoday.sk 32 32 The Paradigmatic Change in the Media-Mediated Communication after the Onset of Online Media Technologies https://communicationtoday.sk/the-paradigmatic-change-in-the-media-mediated-communication-after-the-onset-of-online-media-technologies/ Tue, 30 Nov 2021 20:05:00 +0000 https://communicationtoday.sk/?p=3840 ABSTRACT:
The study provides an overview of the basic characteristics of media-mediated communication in three historical stages – the printing age, the broadcasting age, and the current online media technology age. The rupture (discontinuity) between offline and online media-mediated communication established qualitatively new entities and relationships in society in which a wide variety of technologies are in common use – in the field of subject and its normative regulation as well as in the field of cognitive habits and skills of the individual and society as a whole. The consequences are evident in both the technological (cognitive) and technical (habitual) processes of human action, and they can be observed and examined in the field of ontology as well as epistemology and axiology. Thus, the aim of the study is to describe this peculiar environment following media logic in the development of media technologies.

KEY WORDS:
emotionality, instrumental rationality, media-mediated communication, media technology, offline media, online media, paradigmatic change

02. SAMELOVA – CT 2-2021Download
]]> Online Self-Conspiracy as a Challenge of Online-Mediated Communication for Social Change https://communicationtoday.sk/online-selfconspiracy-as-a-challenge-of-online-mediated-communication-for-social-change/ Sun, 10 Nov 2019 10:58:42 +0000 https://www.communicationtoday.sk/?p=3080 Drawing on the concepts of ‘conspiracy of silence’ and of ‘conspiracy of courtesy’ coined and developed by Joseph Ascroft, the author analyses the consequences of social media on development communication. Adopting a method of conceptual analysis of both concepts as well as using an analogy between development communication mediated by professional journalists and by online publishing laity, this investigation foregrounds the self-marginalisation of a vast chunk of the population which has emerged even in developed countries of the West and which tends to the self-conspiracy. The Western population, that imprisons itself in the national-identity (or ethnocentric) media ‘bubbles’, feels itself to be misunderstood by its own state authorities, and feels socially ignorant, illiterate, uneducated and dependent, in short marginalised in questions of multiculturalism and self-identity. As a result, development communication in the field of social change must take a twofold effort – to overcome the barriers of silent mistrust or of uncooperative courtesy firstly ‘inside the Western society’ facing media ‘bubbles’ as well as ‘outside’ facing real conspiracy of silence or courtesy. The aim of this study is clarifying the role of development communication in processes of social change in the online era and assessing its ability to facilitate active participation of (self-) marginalised groups at all stages of the development process.


KEY WORDS:
conspiracy beliefs, emotions, marginality, online media Universe, online mediated social change,paradigmatic change, self-conspiracy

01. SAMELOVA – CT 2-2019Download
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