Agnieszka Turska – Kawa – Communication Today https://communicationtoday.sk Media, marketing, communication Thu, 26 Jun 2025 13:15:31 +0000 en-GB hourly 1 https://wordpress.org/?v=6.8.3 https://communicationtoday.sk/wp-content/uploads/cropped-favicon-ct-32x32.png Agnieszka Turska – Kawa – Communication Today https://communicationtoday.sk 32 32 ACTIVE SOCIAL MEDIA USERS ON CONSPIRACY FACEBOOK GROUPS. POLITICAL, LEADERSHIP, AND WORLDVIEW PROFILES https://communicationtoday.sk/active-social-media-users-on-conspiracy-facebook-groups-political-leadership-and-worldview-profiles/ Sat, 12 Apr 2025 23:00:23 +0000 https://communicationtoday.sk/?p=4737 ABSTRACT:

Social media outlets seem a natural place for spreading conspiracy theories. Facebook groups addressed to supporters of conspiracy theories are an essential element of these spaces. The presented research was conducted using a semi-structured interview method among the most active members of groups on Facebook focusing on themes promoting conspiracy thinking. Considering different motivations for activity on social media, we divided the sample into three subgroups, taking into account the degree of conspiratorial ideation. The study aimed to create profiles of characteristics for the “convinced” group (declaring a strong belief in conspiracy theories) and the “seeking” group (declaring less certainty in this regard). Subsequently, the differences between those belonging to the groups in terms of the three highlighted areas of functioning were analysed. Our study showed that worldview characteristics differentiated the groups with different levels of conspiracist ideation more clearly than psychological or political characteristics.

KEY WORDS:

conspiracy beliefs, conspiracy worldview, Facebook users, leadership functioning, political functioning

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DOI: https://doi.org/10.34135/communicationtoday.2025.Vol.16.No.1.8

]]> A Woman in Politics or Politics in a Woman? Perception of the Female Leaders of Polish Political Parties in the Context of the 2015 Parliamentary Election https://communicationtoday.sk/woman-politics-politics-woman-perception-female-leaders-polish-political-parties-context-2015-parliamentary-election/ Sun, 06 Nov 2016 16:09:33 +0000 https://www.communicationtoday.sk/?p=1758 ABSTRACT:
According to theories presented in scholarly literature concerning the subject, women are perceived in terms of soft qualities such as empathy, agreeableness, friendliness or mildness, whereas politics is presented as ruthless and full of conflicts. Therefore, dispositions expected from politicians are not compatible with the culturally and socially held elements of the feminine role. The aim of the study is to compare the weight of two factors: qualities attributed to women, and qualities attributed to politicians. The verification is presented through an experiment (N=82). Its procedure involved the respondents’ initial evaluation of female leaders of Polish political parties in the 2015 parliamentary election, and then showing them campaign spots in which the evaluated women were straightforwardly presented as active politicians. After watching the spots, the respondents were asked to evaluate the women once again. The results of the experiment demonstrated that in the main traits indicated in the pre-test were those resulting from the social role and deep-rooted stereotypes. This perception was significantly changed by the stimulus affecting the participants, i.e. the exposure to campaign spots, in which the three women were presented as active politicians.

KEY WORDS:
2015 parliamentary election in Poland, female stereotypes, political advertising, political leadership, women in politics

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]]> Communication Function of Elections https://communicationtoday.sk/communication-function-of-elections-2/ Mon, 17 Feb 2014 09:12:18 +0000 https://www.communicationtoday.sk/?p=597 The aim of the text is to describe one of the basic functions of the elections, executed at both normative and empirical levels – the communication function, in the context of changes in the structure of Western societies, changes in methods and strategies of political communication and evolution of forms of electoral participation. Nowadays, as the communication function is meant as the establishment of such an interaction between the actors of the electoral process, which by means of non-accidental messages and communication channels guide the decisions of voters. The authors also aim to describe the process of character transformation of the communication function of elections, resulting from changes in the political sphere and its axiological layer.

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]]> Communication Function of Elections https://communicationtoday.sk/communication-function-of-elections/ Mon, 17 Feb 2014 09:10:36 +0000 https://www.communicationtoday.sk/?p=572 The aim of the text is to describe one of the basic functions of the elections, executed at both normative and empirical levels – the communication function, in the context of changes in the structure of Western societies, changes in methods and strategies of political communication and evolution of forms of electoral participation. Nowadays, as the communication function is meant as the establishment of such an interaction between the actors of the electoral process, which by means of non-accidental messages and communication channels guide the decisions of voters. The authors also aim to describe the process of character transformation of the communication function of elections, resulting from changes in the political sphere and its axiological layer.

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